
{"id":199982,"date":"2019-06-04T17:02:59","date_gmt":"2019-06-04T21:02:59","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=199982"},"modified":"2019-06-04T17:02:59","modified_gmt":"2019-06-04T21:02:59","slug":"clandestina-to-open-ephemeral-stores-in-u-s","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba-usa\/clandestina-to-open-ephemeral-stores-in-u-s\/","title":{"rendered":"Clandestina to open ephemeral stores in U.S."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/oncubanews.com\/cultura\/artes-visuales\/idania-del-rio-clandestina-en-la-habana\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clandestina<\/a> clothing brand, the first independent fashion house that opened in Cuba, will show the United States the Caribbean spirit of its creations with a temporary store that opens this Tuesday in New York, where it will also hold workshops, panels and art presentations, and another one in Washington DC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We are delighted to show for the first time what it is like to be a contemporary Cuban brand that speaks to a global audience,&#8221; one of its founders, Idania Del R\u00edo, said in a statement, highlighting the &#8220;enormous talent&#8221; there is on the island, especially that of young people &#8220;who see the world in a different way.&#8221;<\/span><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Pa\u00eds en Construcci\u00f3n Runway- National Museum of Fine Arts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3m7_60tqlUw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">&#8220;Proud to be the first independent fashion brand that emerges from the Caribbean country,&#8221; Clandestina will offer its products and also creative events in a &#8220;pop-up&#8221; (ephemeral) store located in a multidisciplinary space in Brooklyn aimed at addressing the United Nations Sustainable Development Goals.<\/span><\/p>\n<p><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-199985\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1.jpg\" alt=\"\" width=\"3320\" height=\"1263\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1.jpg 3320w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1-300x114.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1-768x292.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1-1024x390.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1-750x285.jpg 750w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/clandestina-pop-up-1-1140x434.jpg 1140w\" sizes=\"auto, (max-width: 3320px) 100vw, 3320px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In that sense, the group that makes up the firm explains in the note that it believes in a more sustainable fashion industry, and that all materials they obtain in second-hand markets are recovered, recycled and reused.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On its website, the firm announces its first temporary incursion into the United States and encourages going to the store in New York, which will remain open for 20 days, to buy and enjoy different activities, including taking clothes to be personalized by the artists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand&#8217;s T-shirts and bags show humor, scruples and &#8220;resolving&#8221; as a way of life, and their mottos have &#8220;a very strong connection with the Cuban spirit&#8221;: &#8220;Nothing is Perfect&#8221;, &#8220;Resist and Overcome&#8221; and &#8220;The Drama is Over&#8221; are popular phrases along with &#8220;Actually, I&#8217;m in Havana.&#8221;<\/span><\/p>\n<figure id=\"attachment_199986\" aria-describedby=\"caption-attachment-199986\" style=\"width: 1900px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199986\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7.jpg\" alt=\"\" width=\"1900\" height=\"1267\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7.jpg 1900w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7-300x200.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7-768x512.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7-1024x683.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7-750x500.jpg 750w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/bienal-espa\u00f1a-7-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/a><figcaption id=\"caption-attachment-199986\" class=\"wp-caption-text\">Cuban designer Idania del R\u00edo together with the artistic installation &#8220;Pa\u00eds en construcci\u00f3n,&#8221; of the Clandestina design enterprise, at the Spanish Embassy as part of the 13th Havana Biennial. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8220;As a fashion brand of a socialist country we understand that fashion is not a necessity, it is an expression,&#8221; said Leire Fern\u00e1ndez, also founder of Clandestina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We believe that companies can become sustainable because that is what people in Cuba have been doing for many years, almost without resources. And the result is a live culture, full of creative people,&#8221; she added.<\/span><\/p>\n<figure id=\"attachment_199987\" aria-describedby=\"caption-attachment-199987\" style=\"width: 755px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/MG_3667.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199987\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/MG_3667.jpg\" alt=\"\" width=\"755\" height=\"504\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/MG_3667.jpg 755w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/MG_3667-300x200.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/06\/MG_3667-750x501.jpg 750w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption id=\"caption-attachment-199987\" class=\"wp-caption-text\">Clandestina store, a few meters from the Plaza del Cristo, in Old Havana. Photo: Yaniel Tolentino.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The firm, which operates worldwide since 2017 and sells in its store in Havana, in foreign retail stores and online, presented last November its collection Country in Construction at the National Museum of Fine Arts in the island\u2019s capital, in collaboration with Google Cuba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Clandestina&#8221; will offer its creations in The Canvas by Querencia Studio, in Brooklyn (New York) until June 24, and will have a temporary &#8220;pop-up&#8221; in Washington DC from June 17 to 19 in the Dacha Beer Garden.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Clandestina clothing brand, the first independent fashion house that opened in Cuba, will show the United States the Caribbean spirit of its creations with a temporary store that opens this Tuesday in New York, where it will also hold workshops, panels and art presentations, and another one in Washington DC. &#8220;We are delighted to [&hellip;]<\/p>\n","protected":false},"author":3606,"featured_media":199983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13944],"tags":[14891,15244,14972],"ppma_author":[33548,17270],"class_list":["post-199982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba-usa","tag-cuba-usa-relations","tag-cuban-artists","tag-cuban-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clandestina to open ephemeral stores in U.S. | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"The clothing brand developed as a private enterprise will promote the new spirit of young Cuban talent in New York and Washington.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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