
{"id":204650,"date":"2019-08-21T15:22:02","date_gmt":"2019-08-21T19:22:02","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=204650"},"modified":"2019-08-21T19:50:37","modified_gmt":"2019-08-21T23:50:37","slug":"clandestina-vs-zara-subtle-inspiration-or-vulgar-plagiarism","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/clandestina-vs-zara-subtle-inspiration-or-vulgar-plagiarism\/","title":{"rendered":"Clandestina vs Zara: subtle inspiration or vulgar plagiarism?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;Actually, I\u2019m in Havana&#8221; is a slogan that is immediately related to Clandestina, the first urban fashion line founded in Cuba in 2015, a private enterprise that has grown into a kind of millennial icon on the island. It turns out that Clandestina has denounced that Zara, the famous Spanish fashion house, sells a T-shirt using a very similar slogan: &#8220;Mentally I am in Havana.&#8221;<\/span><\/p>\n<figure id=\"attachment_204653\" aria-describedby=\"caption-attachment-204653\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-204653\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1.jpg\" alt=\"\" width=\"890\" height=\"488\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1.jpg 890w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1-300x164.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1-768x421.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-clandestina-1-750x411.jpg 750w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-204653\" class=\"wp-caption-text\">The resemblance is obvious.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8220;The &#8216;Mentally\u2026&#8217; was already too evident, because our \u2018Actually, I&#8217;m in Havana\u2019 is what we have sold the most, it is something that connects Clandestina with the public a lot,&#8221; Leire Fern\u00e1ndez, founder of the store with designer Idania del R\u00edo, says to <strong>OnCuba<\/strong>.<\/span><\/p>\n<p>https:\/\/www.facebook.com\/clandestina99\/posts\/2351632924884565<\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t the first time that a Zara collection uses resources that are too reminiscent of the Cuban store&#8217;s collections. Customers from different countries have sent videos or photos of T-shirts or stores where these &#8220;similarities&#8221; are obvious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The first thing was when our collection \u2018Pa\u00eds en Construcci\u00f3n\u2019 [Country under Construction] was just coming out, Idania received a message showing her the \u2018Under construction.\u2019 Then we received the one of \u2018Delete the drama,\u2019 which was a bit strong,&#8221; says Leire about the similarity with another well-known piece of Clandestina\u2019s that reads &#8220;Se acab\u00f3 el drama.&#8221;<\/span><\/p>\n<figure id=\"attachment_204654\" aria-describedby=\"caption-attachment-204654\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-204654\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1.jpg\" alt=\"\" width=\"1024\" height=\"756\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1-300x221.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1-768x567.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-1-1-750x554.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-204654\" class=\"wp-caption-text\">Cuban designer Idania del R\u00edo (r) and Spanish designer Leire Fern\u00e1ndez (l), creators of the Clandestina clothing brand. Photo: Ernesto Mastrascusa \/ EFE.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Clandestina\u2019s staff has published a video on Facebook, with the sense of humor that characterizes it, where it denounces that &#8220;The Spanish brand Zara has launched some very familiar designs.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;What a shame that such a large company has to do that, has to copy much smaller people in every way,&#8221; complains Idania del R\u00edo, who in 2016 spoke as an entrepreneur with then President Barack Obama during his visit to Cuba.<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/watch\/?v=2442538579355958\" target=\"_blank\" rel=\"noopener noreferrer\">Check Facebook Post\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Such a big and old brand shouldn\u2019t have to copy another that is growing right now,&#8221; says a worker at the printing shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Actually, that happens all the time: the big companies shamelessly steal the work from the smaller ones and, since they are better positioned, they sell it,&#8221; says F\u00e9lix Manuel Gonz\u00e1lez, from the marketing team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zara, founded in 1975, today has about 2,250 stores worldwide. In July 2018, it <\/span><a href=\"https:\/\/www.trendencias.com\/noticias-de-la-industria\/zara-pierde-primera-vez-batalla-legal-plagiar-unos-vaqueros-unas-sandalias\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">was convicted<\/span><\/a><span style=\"font-weight: 400;\"> by Italian justice for intellectual property violations with two garments it plagiarized. The sanction involved removing the affected products from stores, and paying a reparation of 235 euros for each of the garments of the plagiarized designs in circulation.<\/span><\/p>\n<figure id=\"attachment_204656\" aria-describedby=\"caption-attachment-204656\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-204656\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1.jpg\" alt=\"\" width=\"1024\" height=\"567\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1-300x166.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1-768x425.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-2-1-750x415.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-204656\" class=\"wp-caption-text\">Clandestina has responded to the appearance in the Spanish chain of designs suspiciously similar to its own. Photo: Ernesto Mastrascusa \/ EFE.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Inditex&#8217;s most famous brand has been involved in other judicial and controversial processes in different countries for the treatment of its workers, including working days that contemplated <\/span><a href=\"https:\/\/elpais.com\/diario\/2006\/07\/31\/andalucia\/1154298130_850215.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sundays and holidays<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.20minutos.es\/noticia\/3580966\/0\/juez-ve-discriminacion-por-sexo-trato-trabajadoras-zara-con-reduccion-jornada\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">gender discrimination<\/span><\/a><span style=\"font-weight: 400;\"> and illegal workshops with <\/span><a href=\"https:\/\/www.publico.es\/internacional\/zara-recurre-al-esclavo-argentina.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">slave labor<\/span><\/a><span style=\"font-weight: 400;\"> and \/ or child labor conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to lawyer and copyright specialist Darsi Fern\u00e1ndez, Cuban and European law establish that a design is protected by the very fact of its creation, without having been previously registered being a condition for its protection. &#8220;Registration is voluntary and not constitutive of law,&#8221; she explains to <strong>OnCuba<\/strong>. &#8220;In my opinion, it is easily demonstrable that it is plagiarism,&#8221; she says about this case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lidia Romero, from the legal department of Clandestina, says that taking action in this area, although &#8220;it is perfectly possible, for Clandestina it would be a cumbersome and expensive process.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We are small, we are on the island, it is very difficult,&#8221; insists Leire Fern\u00e1ndez, &#8220;and in the end, as Clandestina has always used a sense of humor and positive thinking, the video was a bit to share with the community, because many people had written to us, and at the same time to denounce it.<\/span><\/p>\n<figure id=\"attachment_204655\" aria-describedby=\"caption-attachment-204655\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-204655\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1.jpg\" alt=\"\" width=\"1024\" height=\"556\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1-300x163.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1-768x417.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/08\/zara-tienes-que-parar-respuesta-con-iron\u00eda-cubana-a-un-supuesto-plagio-4-1-750x407.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-204655\" class=\"wp-caption-text\">Clandestina clothing brand store. Photo: Ernesto Mastrascusa \/ EFE.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#8220;I would love to consider the legal option, but we have consulted lawyers and they say it is a giant and that it is a very complicated thing. We do not have financial resources to take that on. What we are very focused on is the community and the online campaign, because we know that there are many more cases, and in this way we plan to draw attention through the networks and hopefully with the support of the media,&#8221; she adds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As to what this means to its work if it happens, Leire explains that &#8220;on the one hand this is scary because you feel that, after investing a lot of time and work, you are exposed to someone coming along and copying you.\u2026 We also feel that we are more known, that we appear on sites. That is also good.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;If they are copying us, it is because we are doing things well,&#8221; several of the staff members affirm, looking at the positive side in the face of how thorny a legal process can get in order to take the matter to another level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;In any case we are getting advice, to protect ourselves and other designers working in Cuba in the future, and to be able to do something,&#8221; says Leire.<\/span><\/p>\n<p>https:\/\/www.facebook.com\/clandestina99\/posts\/2351589288222262<\/p>\n<p><span style=\"font-weight: 400;\">Clandestina presents itself as a Cuban fashion brand that &#8220;<\/span><a href=\"https:\/\/clandestina.co\/pages\/what-is-clandestina\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">speaks to a global audience<\/span><\/a><span style=\"font-weight: 400;\">.&#8221; Since its founding in 2015, it has had a great impact as a representative of the emerging Cuban private sector, and thanks to its timing in the use of local codes and humor, taking advantage of ideas that arise from collective experience and imagination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand has been operating internationally since 2017 and sells in its store in Havana, in foreign retail stores and online. In November 2018, it presented its &#8220;Pa\u00eds en Construcci\u00f3n&#8221; collection at the National Museum of Fine Arts, in collaboration with Google Cuba. Last June it had an ephemeral store in New York and Washington.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Zara, you have to stop&#8221;; they say when bidding farewell in the video using a street phrase that has spread thanks to a reggaeton.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Actually, I\u2019m in Havana&#8221; is a slogan that is immediately related to Clandestina, the first urban fashion line founded in Cuba in 2015, a private enterprise that has grown into a kind of millennial icon on the island. It turns out that Clandestina has denounced that Zara, the famous Spanish fashion house, sells a T-shirt [&hellip;]<\/p>\n","protected":false},"author":1636,"featured_media":204651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[24546,24547],"ppma_author":[33562,19237],"class_list":["post-204650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-clandestina","tag-cuban-designers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clandestina vs Zara: subtle inspiration or vulgar plagiarism? | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"It isn\u2019t the first time that a Zara collection uses resources that are too reminiscent of the collections of the Cuban Clandestina design line. Customers from different countries have sent videos or photos of T-shirts or stores where these \u201csimilarities\u201d are obvious.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oncubanews.com\/en\/cuba\/clandestina-vs-zara-subtle-inspiration-or-vulgar-plagiarism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clandestina vs Zara: subtle inspiration or vulgar plagiarism? | OnCubaNews English\" \/>\n<meta property=\"og:description\" content=\"It isn\u2019t the first time that a Zara collection uses resources that are too reminiscent of the collections of the Cuban Clandestina design line. 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