
{"id":209803,"date":"2019-11-26T18:14:28","date_gmt":"2019-11-26T23:14:28","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=209803"},"modified":"2019-11-26T18:14:28","modified_gmt":"2019-11-26T23:14:28","slug":"the-juice-war-in-miami","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/florida\/the-juice-war-in-miami\/","title":{"rendered":"The juice war in Miami"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Fruit shops are one of the most popular establishments in Miami. There you can buy all kinds of imported fruits from the most diverse places on the planet. They serve monumental juices that put anyone&#8217;s sugar levels at risk but they don&#8217;t stop being consumed by liters. In recent years they have been accompanied by popular Latino food, desserts of all types and they have created an environment for family recreation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost all of them are initiatives of Cuban immigrants who saw in it a commercial goldmine enhanced by quality and variety and are already an indelible part of the city whose inhabitants appreciate them. \u201cWe come every week, it&#8217;s a cheap place where you eat healthy food. It is easier for them to choose the fruits for us, propose juices and it is a place to have a social life and not being locked up at home,\u201d explains Joselino Guti\u00e9rrez, a Cuban who almost always goes to one of the establishments of the Palacio de los Jugos.<\/span><\/p>\n<figure id=\"attachment_209805\" aria-describedby=\"caption-attachment-209805\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209805\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1-300x225.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1-768x576.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020546-copy-1-750x563.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-209805\" class=\"wp-caption-text\">A customer is served in the hot food section of the Palacio de los Jugos. Photo: Rui Ferreira.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The fruit shops are scattered throughout the city, there\u2019s one in almost every neighborhood and lining up to buy something is natural given its popularity. Almost all of them have an outdoor space which makes the atmosphere cozier. They open early and close late and some are open round the clock.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, not less important, the display of fruits, be they mamey, grapefruit, apples, bananas or pineapples, give it a clean and bright color that contrasts many times with the cold gray of the buildings surrounding the establishments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A colorful aspect to which is added the decoration and painting of the establishments, all framed in a maelstrom of sales like few stores or supermarkets in South Florida. The fruit shops started appearing as soon as huge waves of Cubans started arriving in Miami after 1959, an exodus that left their country behind but also their fruit shops. \u201cMy grandmother always told me that the Palacio de los Jugos reminded her of fruit stores in Cuba. When she could no longer come, my mother came to buy what she asked for. And she died saying that the mangoes here always reminded her of Cuba,\u201d explains Mary Guti\u00e9rrez, the daughter of Joselino, a student at the Florida International University, near which they have opened another Palacio de los Jugos that at noon is full of students.<\/span><\/p>\n<figure id=\"attachment_209806\" aria-describedby=\"caption-attachment-209806\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209806\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1.jpg\" alt=\"\" width=\"1024\" height=\"681\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1-300x200.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1-768x511.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/palacio-de-los-jugos-4-1-750x499.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-209806\" class=\"wp-caption-text\">Photo: Marita P\u00e9rez.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Yes, because fruit shops are not a thing of nostalgic elders, they have managed to attract a young clientele that has adopted the habits of the tribe&#8217;s elders and by having food with the usual Cuban seasoning they have found on the street what they consumed for years at home made by grandmothers and mothers. \u201cIt&#8217;s my grandma&#8217;s food,\u201d confirms Mary, who the day we found her was eating roast pork with peach juice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fruit shops are so popular in South Florida that a few years ago, when there was still a wet foot\/dry foot policy for Cuban immigrants, and the smuggling of Cubans by sea was booming, authorities discovered that they were being used to search for boatmen to bring relatives of exiles living on the island to the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many did not want to believe it, because fruit shops are a kind of cathedral of Cubanness, an outdoor family table, inviolable in its principles and nature. Several police raids were necessary for the truth to come out. But they did not put an end to these popular establishments that despite the stormy economy continue to keep their prices low and good service.<\/span><\/p>\n<figure id=\"attachment_209807\" aria-describedby=\"caption-attachment-209807\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209807\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1-300x225.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1-768x576.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020535-copy-1-750x563.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-209807\" class=\"wp-caption-text\">Lunchtime is the fruit shops\u2019 busiest time. Photo: Rui Ferreira.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">On a normal day at lunchtime the frenzy is hard to describe. Dozens of employees serve, charge and clean, in a choreography perfectly designed by the day-to-day experience and the gusto for good service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why when last week what was called \u201cthe juice war\u201d broke out, more than one was astonished.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all starts with their names. In Miami there are the Palacio de los Jugos and the Patio de los Jugos, among other fruit shops. It is precisely the similarity in the names that has led the owners of the first to sue the owners of the second because, as they argue in the documents of the lawsuit, the clientele can confuse the two establishments and each has its own pride.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a very technical legal language, the Palacio indicates that the establishments have a \u201cphysical resemblance\u201d in their decoration and design, the name is also very similar, even when pronounced, and can \u201cconfuse the clientele.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Palacio was founded in 1977 by the Berm\u00fadez family, who haven\u2019t made public comments on the lawsuit and neither has their lawyer, on the corner of Flagler Street and 57th Avenue. Since then they have already opened 10 similar establishments and it is a chain that has already managed to be a Miami brand image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Patio de los Jugos, which for now is restricted to an establishment in the city of Hialeah, in Miami-Dade County, is based on the same foundations but has developed the business in a different way. While in the Palacio de los Jugos prices are individualized by products and merchandise, in the Patio de los Jugos customers can create a food combination that comes out much cheaper than if they bought it individually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the owner of the Patio de los Jugos is not worried about the lawsuit. He doesn\u2019t believe that customers can get confused and that between the two companies they can cope with everyone who appears in the establishments. They also have different personalities. \u201cIt is completely different. The Patio is the Patio and the Palacio is the Palacio,\u201d said to the newspaper <em>Miami Herald<\/em> the owner Yoel Hern\u00e1ndez, who took over the place more than a year ago and kept the same name. That\u2019s why he doesn\u2019t understand the origin of the lawsuit well. \u201cMaybe they are filing the lawsuit because my food is better,\u201d he speculates.<\/span><\/p>\n<figure id=\"attachment_209808\" aria-describedby=\"caption-attachment-209808\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-209808\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1-300x225.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1-768x576.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2019\/11\/l1020534-copy-1-750x563.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-209808\" class=\"wp-caption-text\">The fruits are displayed throughout the fruit shop; the variety is so great it is difficult to decide. Photo: Rui Ferreira.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If we were to judge by the similarities in the names, the lawsuits would never end because in Miami, in addition to the Palacio and the Patio, there is also the Capital de los Jugos, the Rey de los Jugos and the Castillo de las Frutas. The Palacio has sued two of these fruit shops but the process was dismissed by the judges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the \u201cwars\u201d between Cuban gastronomy or fruit shops are not the only ones. A decade ago, duels of \u201cthe true Cuban pizza\u201d also took the \u201cRey de la verdadera pizza cubana\u201d to court. The process has been lost in the deep well of the court archives and the rumor is that an agreement was reached outside the courthouse because the two pizzerias are still open and full of customers, especially at night.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most natural thing that could happen is that this \u201cjuice war\u201d ends the same way, because there is space for the coexistence of both establishments since, as Martha Stewart pointed out, this type of restaurants and fruit shops serve \u201cthe best food in Miami.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is unlikely that a similarity in name causes any confusion in the minds of customers who are always looking for the closest establishment. What they want is to have the fried pork meat, the \u201cropa vieja,\u201d the Cuban sandwiches, all kinds of juices and coffee within reach of the stomach at any time and, in passing, a plate of pork rinds to satisfy their hunger and their taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon there will be peace in this \u201cwar\u201d and the fruit shops will continue to be what they have been since they were created in Miami, an oasis of healthy and delicious juices.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fruit shops are one of the most popular establishments in Miami. There you can buy all kinds of imported fruits from the most diverse places on the planet. They serve monumental juices that put anyone&#8217;s sugar levels at risk but they don&#8217;t stop being consumed by liters. In recent years they have been accompanied by [&hellip;]<\/p>\n","protected":false},"author":3408,"featured_media":209804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26970],"tags":[23847,4443],"ppma_author":[33907,18707],"class_list":["post-209803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florida","tag-cuban-american-population","tag-miami-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The juice war in Miami | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Two popular Miami fruit shops dispute a similar name but what the public wants is to maintain a tradition and healthy and nutritious food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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