{"id":210635,"date":"2019-12-11T14:05:23","date_gmt":"2019-12-11T19:05:23","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=210635"},"modified":"2019-12-11T14:05:23","modified_gmt":"2019-12-11T19:05:23","slug":"cuban-style-uber-young-entrepreneurs-determined-to-break-the-blockade","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/cuban-style-uber-young-entrepreneurs-determined-to-break-the-blockade\/","title":{"rendered":"Cuban-style Uber: young entrepreneurs determined to break the blockade"},"content":{"rendered":"

Mobile <\/span>Internet <\/span><\/a>got to Cuba a year ago and, just as it happened a decade ago in the rest of the world, it has changed the day-to-day life of the people. Aware of this, young <\/span>entrepreneurs<\/span><\/a> have rushed to replicate on the island the most popular services and applications from abroad.<\/span><\/p>\n

Cubans suffer from a double blockade: the external one, caused by the U.S. financial and commercial embargo, and the internal one, derived from the reluctance of their leaders to modernize the economy and liberalize the private sector. The delay in the arrival of the Internet is attributed to both\u2015the first Wi-Fi points date from 2015\u2015and, as a consequence, the inexistence of transportation or messaging applications. Until now.<\/span><\/p>\n

\"\"<\/a>
A group of people get in a classic car that works as a taxi, this Monday, in Havana (Cuba). Photo: EFE \/ Yander Zamora.<\/figcaption><\/figure>\n

Cuban-style Uber\u00a0<\/strong><\/p>\n

A year ago, on the same week in which 3G arrived, four young graduates\u2015two engineers, a graphic designer and a graduate in tourism\u2015began working on an application identical to Uber.<\/span><\/p>\n

\u201cWe found a map, we started studying design, programming and marketing. Then we started the idea, we developed the app from scratch and launched it in December of last year,\u201d explained to EFE<\/em> Claudia Cuevas, one of the architects of the Sube<\/em> application, which now has more than 6,000 users and 70 drivers.<\/span><\/p>\n

\"\"<\/a>
Photograph of December 3, 2019 of Claudia Cuevas, one of the architects of the Sube application, in an interview with EFE, in Havana (Cuba). Photo: EFE \/ Ernesto Mastrascusa.<\/figcaption><\/figure>\n

The newly created \u201cstartup\u201d had as its first headquarters a park in the central Havana neighborhood of Vedado, as it had a Wi-Fi connection point. And after months of hard work only interrupted by storms and other weather conditions, the success of the application has provided them with a space in the neighborhood of Centro Habana, where they have a modern and spacious office for the eight professionals who already make up the team.<\/span><\/p>\n

They also have competition: the Bajanda<\/em> application, created by another group of young entrepreneurs. Both are replicas of Uber adapted to the reality of Cuba, a country where the use of debit cards is still marginal, connection is unstable in some areas and a large part of the vehicles are over 40 years old.<\/span><\/p>\n

Thus, the economic route in Bajanda<\/em> can be aboard a Soviet car from the 1980s without a seat belt, while the \u201cpremium\u201d options include modern vehicles and the emblematic classic cars that take tourists on tours through Havana.<\/span><\/p>\n

Projects like these can be the seed of a shift of paradigm for Cuban youth. Looking for a better future in another country has so far been the desire of many university students, who barely saw opportunities at home, but this is beginning to change.<\/span><\/p>\n

\u201cThere\u2019s much to be done in Cuba, many ways to explore with the knowledge that Cuban youth have: we are constantly studying, we have no barriers or brakes, we are always thinking about what to do to improve economically and in terms of professional development,\u201d says the co-founder of Sube<\/em>.<\/span><\/p>\n

\"\"<\/a>
Photograph of December 3, 2019 of a group of developers of the Sube app working in their office, in Havana (Cuba). Photo: EFE \/ Ernesto Mastrascusa.<\/figcaption><\/figure>\n

Cuba\u2019s entrepreneurs\u00a0<\/strong><\/p>\n

If there\u2019s an entrepreneur guru in Cuba that is Marta Deus. Born in Havana and trained in Madrid, this 31-year-old businesswoman runs Negolution<\/em>, the only business magazine published on the island, and she has a consultancy that provides services to private or \u201cself-employed\u201d workers in the arduous task of starting up and maintaining their projects.<\/span><\/p>\n

\u201cIn 2013 there was an opening in private businesses and we decided to do something, provide services to other private enterprises that were being born,\u201d explains the businesswoman, who recently launched Mandao<\/em>, a new courier and food delivery service in Havana inspired by the Uber Eats<\/em> and Glovo<\/em> platforms.<\/span><\/p>\n

Today more than 1.4 million Cubans work in the private sector, one third of the country’s workforce, and 610,000 of them are \u201cself-employed,\u201d a sector born a decade ago when former Cuban President Ra\u00fal Castro was forced to update the socialist model of the island and reduce the bulky payrolls of the state sector.<\/span><\/p>\n

Thus, after decades of centralized economy, entrepreneurs went from being little more than villains to a necessary evil, and today they represent an important driving force for the development of the country, as well as a source of inspiration for the new generations in their search for professional success and material progress.<\/span><\/p>\n

\"\"<\/a>
Marta Deus, a 31-year-old businesswoman who runs \u201cNegolution,\u201d the only business magazine published on the island, explains to EFE that Mandao has recently launched a new courier and food delivery service inspired by the Uber Eats and Glovo platforms, in Havana (Cuba). Photo: EFE \/ Ernesto Mastrascusa.<\/figcaption><\/figure>\n

Despite the gradual openings in recent years, Cuban entrepreneurs continue to face more problems than their counterparts in any other country: \u201cIt is very complex to maintain a business, because you live in a state of great uncertainty. Suddenly we have more U.S. sanctions, and here the regulatory changes are constant: today you have one regulation but tomorrow you have another one,\u201d Deus regrets.<\/span><\/p>\n

In addition, the businesswoman explains, \u201cin Cuba we have a limitation. It is not that you can come up with a business idea and you can do it, since your business idea has to be adapted to the 120 licenses approved by the self-employment law.\u201d<\/span><\/p>\n

Therefore, she points out, \u201cmost of the ventures in Cuba are restaurants and house rentals, because that is what can be done. Otherwise, more business in technology and applications would arise.\u201d<\/span><\/p>\n

Although they don\u2019t have an employer\u2015something still unthinkable on the island\u2015Cuban businesspeople have had the opportunity to meet with government representatives to convey a clear demand: that the prohibited activities be specified and the rest be allowed.<\/span><\/p>\n

They believe that this legal advance, together with the talent and energy of Cubans, would allow the spreading of the wings of the still unfulfilled dreams of prosperity the country and its entrepreneurs are postponing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile Internet got to Cuba a year ago and, just as it happened a decade ago in the rest of the world, it has changed the day-to-day life of the people. Aware of this, young entrepreneurs have rushed to replicate on the island the most popular services and applications from abroad. Cubans suffer from a […]<\/p>\n","protected":false},"author":3614,"featured_media":210636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[14816,26490,8863],"ppma_author":[34011,17268],"class_list":["post-210635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-cuban-economy","tag-cuban-entrepreneurs","tag-cuban-society"],"acf":[],"yoast_head":"\nCuban-style Uber: young entrepreneurs determined to break the blockade | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Cubans suffer from a double blockade: the external one, caused by the U.S. financial and commercial embargo, and the internal one, derived from the reluctance of their leaders to modernize the economy and liberalize the private sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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