{"id":217948,"date":"2020-04-23T15:55:20","date_gmt":"2020-04-23T19:55:20","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=217948"},"modified":"2020-04-23T15:55:20","modified_gmt":"2020-04-23T19:55:20","slug":"marta-deus-these-are-times-to-work-hard-and-reinvent-oneself","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/marta-deus-these-are-times-to-work-hard-and-reinvent-oneself\/","title":{"rendered":"Marta Deus: \u201cThese are times to work hard and reinvent oneself\u201d"},"content":{"rendered":"<p>The home delivery service is a more than necessary alternative in the current situation in the country during this period of social isolation due to the COVID-19 pandemic.<\/p>\n<p>Enhancing this activity helps social distancing, so necessary to stop the spread of the disease on the island where there already are more than a thousand infected.<\/p>\n<p>Although several state and some private restaurants have started providing food delivery\u2015especially in Havana\u2015during this specific situation, for several months a private entrepreneurship project has managed to join several establishments with different offers in the capital.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">Unidades gastron\u00f3micas que ofrecen servicios a domicilio y para llevar, en la provincia de <a href=\"https:\/\/twitter.com\/hashtag\/LaHabana?src=hash&amp;ref_src=twsrc%5Etfw\">#LaHabana<\/a> . <a href=\"https:\/\/twitter.com\/hashtag\/SomosComercio?src=hash&amp;ref_src=twsrc%5Etfw\">#SomosComercio<\/a> <a href=\"https:\/\/twitter.com\/DiazCanelB?ref_src=twsrc%5Etfw\">@DiazCanelB<\/a> <a href=\"https:\/\/twitter.com\/PresidenciaCuba?ref_src=twsrc%5Etfw\">@PresidenciaCuba<\/a> <a href=\"https:\/\/twitter.com\/BetsyDazVelzqu2?ref_src=twsrc%5Etfw\">@BetsyDazVelzqu2<\/a> <a href=\"https:\/\/twitter.com\/GriseldaAvilaD1?ref_src=twsrc%5Etfw\">@GriseldaAvilaD1<\/a> <a href=\"https:\/\/twitter.com\/MiriamP04398282?ref_src=twsrc%5Etfw\">@MiriamP04398282<\/a> <a href=\"https:\/\/t.co\/xAJX4L3LlO\">pic.twitter.com\/xAJX4L3LlO<\/a><\/p>\n<p>&mdash; Comercio Cuba (@MincinCuba) <a href=\"https:\/\/twitter.com\/MincinCuba\/status\/1252294207261286406?ref_src=twsrc%5Etfw\">April 20, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Mandao Express is the name of this initiative, led by Marta Deus, who in turn is in charge of Deus. Accounting Experts, an enterprise providing financial advice to private businesses.<\/p>\n<p>\u201cMandao Express arose about four years ago due to the need to have a courier service for Deus, focused on sending documents to enterprises, an option that did not exist in the city,\u201d says the Bachelor of Business Administration and Management.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmandaocuba%2Fvideos%2F357074881870186%2F&amp;show_text=0&amp;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cWe stopped for a while and since September 2019 this new Mandao is here with other objectives and image, much more focused on food delivery,\u201d she adds.<\/p>\n<p>Deus explained to <strong>OnCuba<\/strong> that when the first isolation measures began to be taken in the country, they had to restructure a good part of the mechanism they had established for months.<\/p>\n<p>\u201cAlmost from one week to the next we began to grow in the number of orders, starting with the call of the country\u2019s authorities to stay at home as much as possible. It is quite a challenge, part of the team did not want to continue working for fear of contagion, it is difficult to cope with this greater number of orders during this process.\u201d<\/p>\n<p>\u201cAlso,\u201d she points out, \u201cthe fact that many of the businesses with which we were always working, around 15, closed, complicated things. Suddenly we saw an increase in orders, with fewer staff and fewer offers. Managing to stabilize all this has been difficult and interesting.\u201d<\/p>\n<p><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/mandao3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-217952\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/mandao3-1.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/mandao3-1.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/mandao3-1-240x300.jpg 240w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/mandao3-1-750x938.jpg 750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>At this time, \u201cthat restaurants remain open and that our collaborators continue working, among them our \u2018errands people,\u2019 who are also self-employed, represents a great support,\u201d something that seems simple, but in the turbulent times that are running, all help is little and it is appreciated.<\/p>\n<p>Mandao was not the only private business in Cuba that has had to establish new mechanisms to avoid bankruptcy and stay afloat. In this regard, its director points out that \u201chome delivery service is a viable option,\u201d so that the country\u2019s private businesses are not so affected by the quarantine.<\/p>\n<p>Other actions can also be implemented: \u201cStrengthening work on social networks and the benefits offered by the Internet, such as online sales; achieving greater promotion through a good marketing plan. In addition, a study of customers must be carried out for this new stage; it could be through surveys to look at alternatives when it comes to receiving their products in another way, or what other products they would like to receive at present&#8230;these are times to work hard and reinvent oneself to be able to continue working.\u201d<\/p>\n<p>Some of the Cuban government\u2019s first measures were focused on alleviating the impact of the isolation measures on the private sector.<\/p>\n<p>\u201cWe have felt that there has been a response from the government for private workers. The payment of taxes has been interrupted for those who requested a temporary closure, the reduction of quotas to 50 percent for those who decided to keep cafes and restaurants open, the payment and tax periods have also been extended, among other facilities that have helped us a lot.\u201d<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TWA40DjNMY\"><p><a href=\"https:\/\/oncubanews.com\/en\/opinion\/columns\/counterbalance\/cuba-lessons-from-this-induced-coma-in-the-economy\/\">Cuba: Lessons from this \u201cinduced coma\u201d in the economy<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Cuba: Lessons from this \u201cinduced coma\u201d in the economy&#8221; &#8212; OnCubaNews English\" src=\"https:\/\/oncubanews.com\/en\/opinion\/columns\/counterbalance\/cuba-lessons-from-this-induced-coma-in-the-economy\/embed\/#?secret=Lz5YwVB1Pw#?secret=TWA40DjNMY\" data-secret=\"TWA40DjNMY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>However, Deus points out, \u201cin other matters, such as the payment of workers, there are few mechanisms, the State does not assume part of that payment and if the enterprise is not generating anything, it is really very complex to continue with the workers. Other mechanisms can be created, perhaps small bank loans\u2026it is something to think about by the government because it is not only about the owner of the business, but also about its workers.\u201d<\/p>\n<figure id=\"attachment_217953\" aria-describedby=\"caption-attachment-217953\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-217953\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1.jpg\" alt=\"\" width=\"900\" height=\"571\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1.jpg 900w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1-300x190.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1-768x487.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2020\/04\/uber-cuba-marta-deus-efe-1-750x476.jpg 750w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><figcaption id=\"caption-attachment-217953\" class=\"wp-caption-text\">Marta Deus. Photo: Ernesto Matrascusa\/EFE.<\/figcaption><\/figure>\n<p>In this sense, the alliances between both sectors could benefit a greater number of people, generating jobs and also establishing a greater number of services for the people.<\/p>\n<p>\u201cPublic-private partnerships are endless. At this moement they are also strategic and fundamental, especially in the area of \u200b\u200bfood and distribution. We can collaborate a lot. We ourselves with Mandao could collaborate in logistics and distribution and advise on these issues.\u201d<\/p>\n<p>Mandao jointly develops with Juankys\u2019 Pan and the government of the municipality of Marianao actions to facilitate access of food products to older people in the community, an agreement more than necessary in the current circumstances.<\/p>\n<p>\u201cHome delivery is not exclusive to the private sector. State businesses are being fostered through markets as well. It\u2019s possible to subcontract and work together with our enterprise,\u201d Marta explains to <strong>OnCuba<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmandaocuba%2Fvideos%2F2781923058586862%2F&amp;show_text=0&amp;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cOne must think about the people who are alone in their homes and who can\u2019t or should not go out, like the elderly, who can be supported by social welfare services. We are in every disposition to do it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The home delivery service is a more than necessary alternative in the current situation in the country during this period of social isolation due to the COVID-19 pandemic. Enhancing this activity helps social distancing, so necessary to stop the spread of the disease on the island where there already are more than a thousand infected. [&hellip;]<\/p>\n","protected":false},"author":3757,"featured_media":217949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[29532,17491],"ppma_author":[34028,22444],"class_list":["post-217948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-coronavirus-in-cuba","tag-entrepreneurship-in-cuba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marta Deus: \u201cThese are times to work hard and reinvent oneself\u201d | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"The young Cuban entrepreneur owns Mandao, a courier service focused on food delivery, so necessary in this period of physical isolation to combat COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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