
{"id":238158,"date":"2021-04-28T10:25:55","date_gmt":"2021-04-28T14:25:55","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=238158"},"modified":"2021-04-28T10:25:55","modified_gmt":"2021-04-28T14:25:55","slug":"nft-fac-all-cuban-arts-in-the-digital-universe","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/culture\/visual-arts\/nft-fac-all-cuban-arts-in-the-digital-universe\/","title":{"rendered":"Nft.FAC: all Cuban arts in the digital universe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are infinite paths to travel in the world of art, although sometimes it seems that \u201ceverything has already been invented,\u201d as some say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the new times, for creation, the field of art has managed to expand beyond the physical space, even managing to coexist in perfect harmony with more traditional and established environments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, the <\/span><a href=\"https:\/\/www.bbc.com\/mundo\/noticias-56502251\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Non-Fungible Tokens<\/span><\/a><span style=\"font-weight: 400;\"> (NFT) seem to have come to revolutionize the art market as we know it, although there is still a long way to go for this new artistic modality and platform that seeks to strongly insert itself in the sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuba has already been taking its <\/span><a href=\"https:\/\/oncubanews.com\/cuba\/cuba-analiza-ventajas-del-sistema-de-pago-de-criptomonedas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first steps<\/span><\/a><span style=\"font-weight: 400;\"> in this direction, beginning with photographer Gabriel Guerra Bianchini, the first to put an NFT on the market for sale, a practice that comes to Cuba this year in the midst of so many difficulties caused by the <\/span><a href=\"https:\/\/oncubanews.com\/en\/coronavirus\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">coronavirus; <\/span><\/a><span style=\"font-weight: 400;\">not only in the economy and health: also in the <\/span><a href=\"https:\/\/vistarmagazine.com\/alejandra-glez-primera-artista-cubana-que-exhibe-nft-desde-un-drop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">world of art<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dnpJmA5Knx\"><p><a href=\"https:\/\/oncubanews.com\/en\/cuba\/bianchini-a-cuban-artist-in-the-world-of-crypto-art\/\">Bianchini: A Cuban artist in the world of crypto art<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Bianchini: A Cuban artist in the world of crypto art&#8221; &#8212; OnCubaNews English\" src=\"https:\/\/oncubanews.com\/en\/cuba\/bianchini-a-cuban-artist-in-the-world-of-crypto-art\/embed\/#?secret=ZDkAvuvElI#?secret=dnpJmA5Knx\" data-secret=\"dnpJmA5Knx\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a href=\"https:\/\/oncubanews.com\/en\/tag\/fabrica-de-arte-cubano\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">F\u00e1brica de Arte Cubano (FAC)<\/span><\/a><span style=\"font-weight: 400;\">, one of the spaces of constant innovation in artistic matters thanks to the effective leadership of X Alfonso and his team, seeks with <\/span><i><span style=\"font-weight: 400;\">nft.FAC<\/span><\/i><span style=\"font-weight: 400;\">, to create a platform to insert young artists into the world of NFTs, taking advantage of the existing talent on the island in digital art, and to give a little movement to the Cuban art market, which needs it much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regard, Rosemary Rodr\u00edguez Cruz, one of the curators of the project, commented to <\/span><b>OnCuba<\/b><span style=\"font-weight: 400;\"> that \u201cthe <\/span><i><span style=\"font-weight: 400;\">nft.FAC<\/span><\/i><span style=\"font-weight: 400;\"> platform is a consequence of FAC\u2019s constant attempt to take the pulse of Cuban art and put artists of all manifestations, and of several generations, to dialogue in the same place; thus we join this rather novel and innovative path that makes the mega-visualization of art possible.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, \u201cwe are committed to this renovating opportunity to show\u2014digitally\u2014Cuban artists who work today in Cuba and who, during several months of confinement, have been almost 100% immersed in their creations, but without exhibitions nor presentations and who find in these platforms the way to reach, immediately, a greater number of recipients, consumers and possible collectors.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start giving shape to this initiative, X Alfonso himself will release a total of five works (<\/span><a href=\"https:\/\/foundation.app\/xalfonso\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">two already published<\/span><\/a><span style=\"font-weight: 400;\">), the funds of which will be used to initially finance the platform, \u201cpay the taxes charged to artists when the works are placed on these platforms. It is designed for artists who do not have this possibility, either due to money, connection or lack of resources. This would be the meaning of the <\/span><i><span style=\"font-weight: 400;\">nft.FAC<\/span><\/i><span style=\"font-weight: 400;\">,\u201d according to what X tells <\/span><b>OnCuba<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/foundation.app\/xalfonso\/new-york-habana-25183\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first piece<\/span><\/a><span style=\"font-weight: 400;\"> to be exhibited was <\/span><i><span style=\"font-weight: 400;\">New York-Havana<\/span><\/i><span style=\"font-weight: 400;\">, \u201ca high-resolution digital photo of 30315 \u00d7 10059 pixels. They are two photos of the two cities taken at different times: one in New York\u2014from Brooklyn to Manhattan\u2014and another taken from Morro Castle to the unique view of Havana, joined by digital edition, worked on video with original music, becoming an NFT of 4:30 [minutes]. These are two cities that have many ties, from music, art to their people, separated by ideologies and united by nostalgia,\u201d says the musician and audiovisual producer.<\/span><\/p>\n<p>https:\/\/twitter.com\/XAlfonsoOficial\/status\/1383115624445063174?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1383115624445063174%7Ctwgr%5E%7Ctwcon%5Es1_&#038;ref_url=https%3A%2F%2Foncubanews.com%2Fcultura%2Fnft-fac-todas-las-artes-cubanas-en-el-universo-digital%2F<\/p>\n<p><span style=\"font-weight: 400;\">At first, \u201cthe curators of our galleries are linked right now to the platform, and as the main advisor, Gabriel Guerra Bianchini; as the platform matures and expands, we plan to link it with more Cuban art specialists,\u201d says Sandra Lopes, communication director of FAC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this <\/span><a href=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2021\/04\/Convocatoria-nft.FAC_.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first call<\/span><\/a><span style=\"font-weight: 400;\"> is limited only to Cuban artists without age limits, \u201cwe will not close ourselves to the possibility of one day expanding this platform to artists residing abroad; our immediate objective will be to support Cuban artists. What we do want\u2014as a cultural center of reference\u2014is for other cultural centers and cultural agents to follow our lead and be able to do the same in their countries,\u201d the specialist added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA great advantage,\u201d says Rosemary Rodr\u00edguez, \u201cis the greater presence of artists who have historically worked with digital art and who only had a few moments of presence in digital art rooms, in the contemporary art room, or in specific exhibitions; and that they now have the opportune and constant place to present their art.\u201d<\/span><\/p>\n<p><strong>Physical or virtual space, why choose?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There are many advantages, from an artistic point of view, that works created within digital art have. \u201cI think that the advantages, above all, tend to favor the subject of the visualization and promotion of art. This, although it seems science fiction for many, is one more mechanism within the History of Art itself, in which most creators will gradually enter, but like any new subject it requires that it not be feared, that it be studied, understood and then gain experience,\u201d says Rosemary, a graduate in Art History.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Nfts,\u201d she explains, \u201cwill foster new groups of transdisciplinary creation that, in the Cuban case, will give incredible results. I can imagine when they come together to create an archive: choreographers, dancers, designers, musicians, visual artists\u2026phew, that will be a bombshell! At the same time, the market places and platforms that are already legitimized enable dialogue between artists from any corner of the planet and the emergence of many future projects.\u201d<\/span><\/p>\n<figure id=\"attachment_238160\" aria-describedby=\"caption-attachment-238160\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-238160\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1.jpg\" alt=\"\" width=\"960\" height=\"799\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1.jpg 960w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1-300x250.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1-768x639.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2021\/04\/Alone-nft-fac-x-alfonso-e1619408705495-1-750x624.jpg 750w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-238160\" class=\"wp-caption-text\">\u201cAlone,\u201d the second NFT created by X Alfonso. Photo: fragment of the work<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cThe call is open to artists who, for various reasons, or through their own means, have not been able to access these platforms. For a long time, originality (as a novelty) was erased as a premise, so we look for artists whose creations provoke sensations, questions, searches,\u201d Rodr\u00edguez Cruz affirmed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the existence of these spaces does not imply at all a disappearance or uprooting of the tangible work of art in a physical space; nor is it the purpose of the NFTs. \u201cFor us (as FAC) they [the NFTs] do not suppose at all the death of the work of art in the physical space; we simply always seek to be at the forefront of all the arts and we believe that all Cuban artists should have the possibility to access this new branch of visual art and grow, without any other limitation preventing them from doing so,\u201d explains Lopes, who is in charge of the communication of the space and is another of the architects of the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For her part, Rosemary points out: \u201cI believe that the physical work will not die, nor the concepts that support its exhibition in our usual space at FAC. I believe that n<\/span><i><span style=\"font-weight: 400;\">ft.FAC<\/span><\/i><span style=\"font-weight: 400;\"> is like a son of the \u2018F\u00e1brica,\u2019 from which we will receive feedback and whose management will always be under the premise of embracing all good art.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe NFTs \u2014from their beginning, and now more than ever\u2014 are also promoting the creation of communities and brotherhood between artists, curators, collectors, whether in social networks, groups, in applications where everyone shares their experiences and advises those who are starting. If social networks are an indissoluble part of the promotion of many creators, now these communion platforms from NFTs come to crown and join the promotion, at a macro level,\u201d says the art specialist.<\/span><\/p>\n<p>https:\/\/twitter.com\/fabricadeartecu\/status\/1386278534528782338?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1386278534528782338%7Ctwgr%5E%7Ctwcon%5Es1_&#038;ref_url=https%3A%2F%2Foncubanews.com%2Fcultura%2Fnft-fac-todas-las-artes-cubanas-en-el-universo-digital%2F<\/p>\n<p><span style=\"font-weight: 400;\">That will undoubtedly be one of the benefits of <\/span><i><span style=\"font-weight: 400;\">nft.FAC<\/span><\/i><span style=\"font-weight: 400;\">: establishing points of contact and links between artists of all manifestations, following the spirit and the premise for which the F\u00e1brica de Arte Cubano was created, while, on the other hand, it will allow a little more democracy and autonomy for artists in the complex art market, an area in which there is still much room to explore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regard, Alfonso affirms that \u201cit is a new way of visualizing Cuban artists in a practically new and futuristic market, a faster way to reach collectors or people who like digital art, also because it moves in the world of <\/span><a href=\"https:\/\/oncubanews.com\/en\/tag\/cryptocurrencies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cryptocurrency<\/span><\/a><span style=\"font-weight: 400;\">, also called virtual currency or digital money.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new economy has been strongly catching on in the country, especially in these times of uncertainty due to the COVID-19 pandemic and, in the case of NFTs, \u201cit breaks the conventional rules and, to avoid any prohibition, FAC\u2019s initiative to open this platform is also due in part to the real situation that is being experienced in our country [Cuba] and worldwide due to the pandemic, and because we have to keep up with the times and adapt to the changes offered by technology,\u201d the artist specifies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnother gain,\u201d according to Rosemary, \u201cis that the process of generating an NFT provides permanent security on the authenticity of the work, both for the artist and for the potential buyer,\u201d while in terms of sales, market and disclosure, \u201cthis marketing channel transparently shows the prices of the works, the results of the auctions and even the user or name of the buyer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And she clarifies: \u201cAs a gain, there is also the inclusion of collectors or people who never usually acquire a two-dimensional and tangible work and who, out of desire, fashion or presumptuousness, venture into marketing. The great thing\u2014although utopian\u2014would be that the art market, be it the traditional one or this new form, have a place within the national framework as well.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short: a lot to gain and almost nothing to lose with this initiative. \u201cFirst (we would win) in the visualization and promotion of the artist by entering a world market with thousands of artists of all nationalities: another way to earn a living selling their art and at the same time being within a platform where you can add followers and be in contact with other creators,\u201d Alfonso explains.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dPVpKfTJir\"><p><a href=\"https:\/\/oncubanews.com\/opinion\/columnas\/entre-dos-aguas\/la-reproduccion-infinita-quiere-darse-su-lugar\/\">La reproducci\u00f3n infinita quiere darse su lugar<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLa reproducci\u00f3n infinita quiere darse su lugar\u00bb \u2014 OnCubaNews\" src=\"https:\/\/oncubanews.com\/opinion\/columnas\/entre-dos-aguas\/la-reproduccion-infinita-quiere-darse-su-lugar\/embed\/#?secret=a0btEVpFN0#?secret=dPVpKfTJir\" data-secret=\"dPVpKfTJir\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This kind of window will also bring more transparency in terms of prices and quotation of art in this digital world. \u201cThe traditional market does not publicly offer\u2014except in historically legitimate auctions\u2014the amounts of the sales, nor the reserve prices of the works,\u201d Rosemary explains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For her part, Sandra Lopes said that \u201cFAC has always been characterized by being like a living being, always mutating, adapting, so this will be a branch that responds to our essence: &#8216;All the Arts in the same Space&#8217; only that in this case, we will travel to a virtual space,\u201d which is not the same but (apparently) will be the same.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The platform, created and managed by F\u00e1brica de Arte Cubano, seeks to enter the world of crypto art to promote Cuban art.<\/p>\n","protected":false},"author":3757,"featured_media":238161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13919],"tags":[34122,24576,4630],"ppma_author":[34028],"class_list":["post-238158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-arts","tag-crypto-art","tag-fabrica-de-arte-cubano","tag-x-alfonso-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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