{"id":243834,"date":"2021-09-19T08:04:29","date_gmt":"2021-09-19T12:04:29","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=243834"},"modified":"2021-09-19T08:04:29","modified_gmt":"2021-09-19T12:04:29","slug":"cuban-council-of-ministers-establishes-and-regulates-use-of-the-country-brand","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/cuban-council-of-ministers-establishes-and-regulates-use-of-the-country-brand\/","title":{"rendered":"Cuban Council of Ministers establishes and regulates use of the Country Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Cuban Council of Ministers established the Country Brand of the Republic of Cuba, its functions and the <\/span><a href=\"https:\/\/oncubanews.com\/tag\/legislacion-cubana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">regulations<\/span><\/a><span style=\"font-weight: 400;\"> for its use through Decree 54\/2021, the <\/span><a href=\"http:\/\/www.acn.cu\/cuba\/84794-establecen-la-marca-pais-de-la-republica-de-cuba-y-las-regulaciones-que-rigen-su-uso-pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agencia Cubana de Noticias (ACN)<\/span><\/a><span style=\"font-weight: 400;\"> news agency reported.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The regulation, published this Thursday in the <\/span><a href=\"https:\/\/www.gacetaoficial.gob.cu\/sites\/default\/files\/goc-2021-o102.pdf\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Gaceta Oficial<\/span><\/i><\/a><span style=\"font-weight: 400;\">, describes the Country Brand as an \u201cofficial sign whose ownership corresponds to the Cuban State, and is made up of a red triangle with a solitary white star in the center, followed by the word Cuba, in blue and with a capital letter.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, the Decree establishes the organization of the Country Brand Council, which will be in charge of authorizing the use of this sign, regulating its promotion and protecting, both nationally and internationally, its administration, control and defense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Said council, which has its own legal status and is part of the new Institute of Information and Social Communication, will also be responsible for the measures to be adopted in the event of infringements in the use of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the ACN, the new norm is applicable to individuals and legal entities, national or foreign, with permanent domicile or not in Cuban territory, who use the Country Brand as an indication of the identity and national origin of their goods and services, as well as the identification of the country as a suitable place for foreign investment, tourism and holding events.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aEH3Odau0y\"><p><a href=\"https:\/\/oncubanews.com\/cuba\/que-se-sabe-del-nuevo-instituto-de-informacion-y-comunicacion-social-de-cuba\/\">\u00bfQu\u00e9 se sabe del nuevo Instituto de Informaci\u00f3n y Comunicaci\u00f3n Social de Cuba?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00bfQu\u00e9 se sabe del nuevo Instituto de Informaci\u00f3n y Comunicaci\u00f3n Social de Cuba?\u00bb \u2014 OnCubaNews\" src=\"https:\/\/oncubanews.com\/cuba\/que-se-sabe-del-nuevo-instituto-de-informacion-y-comunicacion-social-de-cuba\/embed\/#?secret=pCmBG19zlJ#?secret=aEH3Odau0y\" data-secret=\"aEH3Odau0y\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The Decree, which will take effect within 180 days, establishes that the Country Brand fulfills the functions of officially representing Cuba, highlighting the promotional communications that are issued by the persons authorized for their use, distinguishing Cuban goods and services and their quality, in addition to promoting the achievements made in different sectors, as differentiating characteristics that can contribute to their promotion for exports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it indicates the methods for requesting authorization to use the brand and the corresponding fee, and clarifies that said authorization is personal and non-transferable, and is granted for a period of five years, as of the date on which the resolution that grants the right comes out.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decree 54\/2021, published this Thursday in the Gaceta Oficial, describes the Country Brand as an \u201cofficial sign whose ownership corresponds to the Cuban State, and is made up of a red triangle with a solitary white star in the center, followed by the word Cuba, in blue and with a capital letter.\u201d<\/p>\n","protected":false},"author":3134,"featured_media":243836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[34397,24547],"ppma_author":[33546],"class_list":["post-243834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-country-brand","tag-cuban-designers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuban Council of Ministers establishes and regulates use of the Country Brand | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Country Brand Cuba Ministers establishes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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