{"id":254211,"date":"2022-06-16T14:07:28","date_gmt":"2022-06-16T18:07:28","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=254211"},"modified":"2022-06-16T14:11:35","modified_gmt":"2022-06-16T18:11:35","slug":"havana-club-rum-to-start-being-distributed-in-india","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/havana-club-rum-to-start-being-distributed-in-india\/","title":{"rendered":"Havana Club rum to start being distributed in India"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The subsidiary in <\/span><a href=\"https:\/\/oncubanews.com\/en\/tag\/india\/\" target=\"_blank\" rel=\"noopener\"><b>India<\/b><\/a><span style=\"font-weight: 400;\">\u00a0of the French spirits group Pernod Ricard will distribute <\/span><a href=\"https:\/\/oncubanews.com\/en\/tag\/havana-club\/\" target=\"_blank\" rel=\"noopener\"><b>Havana Club<\/b><\/a><span style=\"font-weight: 400;\"> 7 years Cuban rum in the cities of New Delhi, Chennai, Bangalore and Mumbai, according to official media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have just launched the brand and we hope to build the super-premium rum category in India and we would like to lead the sector in the medium term,\u201d Florian Salaberry, head of international brands for the prestigious group, <\/span><a href=\"https:\/\/www.prensa-latina.cu\/2022\/06\/14\/pernod-ricard-distribuira-ron-havana-club-7-anos-en-india\" target=\"_blank\" rel=\"noopener\"><b>told<\/b><\/a><span style=\"font-weight: 400;\">\u00a0Prensa Latina (PL).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe super-premium <\/span><a href=\"https:\/\/oncubanews.com\/tag\/ron\/\"><b>rum<\/b><\/a><span style=\"font-weight: 400;\">\u00a0sphere has grown steadily in recent years and with the launch of Havana Club by Pernod Ricard India, we will invest in creating experiences for our consumers and look forward to catapulting this growth in the coming years,\u201d added Salaberry, quoted by the media<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pernod Ricard India launched the super-premium Havana Club 7 years rum at an event in New Delhi over the weekend, \u201ca drink that highlights the rich natural flavors of Cuba,\u201d the publication states.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"uojSUhT0af\"><p><a href=\"https:\/\/oncubanews.com\/en\/economy-business\/havana-club-7-years-a-cuban-bottle\/\">Havana Club 7 years: a Cuban bottle<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Havana Club 7 years: a Cuban bottle&#8221; &#8212; OnCubaNews English\" src=\"https:\/\/oncubanews.com\/en\/economy-business\/havana-club-7-years-a-cuban-bottle\/embed\/#?secret=GMDYclsnvK#?secret=uojSUhT0af\" data-secret=\"uojSUhT0af\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Kartik Mohindra, marketing director of Pernod Ricard India, pointed out in a press release distributed by the group that the Asian country\u2019s market is traditionally dominated by a few national rum brands, but with consumers willing to broaden their horizons, the category of premium rum is experiencing growth in the spirits industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs one of the best brands of super-premium rum, Havana Club 7 years is ideal for direct drinks and for exotic cocktails and the enjoyment of people who love to experiment with spirits,\u201d said the marketing director.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He reminded PL that this product shows \u201cthe authentic essence of Cuban rum,\u201d is designed to be savored and enjoyed with ice and is ideal for delicious cocktails given its versatility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This rum \u201creveals the flavors of Cuba, the nuances of aromatic tobacco, sweet tropical fruits, molasses, spices and vanilla, enriched by the slow release of aromas in the aging process,\u201d the publication added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Havana Club range, the news agency specified, represents a rich heritage produced by Cuban rum masters and is a brand that sells 4.5 million cases a year and has the goal of reaching six million cases in 2028, of which one million would correspond to the super-premium segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the outlet, Pernod Ricard India is a fast-growing multinational spirits company and is home to several renowned brands such as Royal Stag and Blenders Pride, produced locally at distilleries in Nashik, in the Indian state of Maharashtra, and Behror, in Rajasthan, and are bottled in 29 centers throughout the South Asian country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2015, India is Pernod Ricard\u2019s third largest market by stock, the agency underlined.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havana Club 7 years will be sold in the cities of New Delhi, Chennai, Bangalore and Mumbai through the subsidiary in that Asian country of the French group Pernod Ricard, which hopes to be the leader of the super-premium rum sector in the medium term.<\/p>\n","protected":false},"author":3134,"featured_media":254213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[14820,544,15263],"ppma_author":[33546],"class_list":["post-254211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-exports","tag-havana-club-en","tag-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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