{"id":257677,"date":"2022-09-12T17:20:20","date_gmt":"2022-09-12T21:20:20","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=257677"},"modified":"2022-09-12T17:20:20","modified_gmt":"2022-09-12T21:20:20","slug":"habanos-auction-raises-2-9-million-euros-in-cuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/habanos-auction-raises-2-9-million-euros-in-cuba\/","title":{"rendered":"Habanos auction raises 2.9 million euros in Cuba"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The activities for the 55th anniversary of the Cohiba brand, flagship product of the Spanish-Cuban <\/span><a href=\"https:\/\/oncubanews.com\/en\/tag\/cuban-habanos\/\" target=\"_blank\" rel=\"noopener\"><b>Habanos<\/b><\/a><span style=\"font-weight: 400;\"> cigar company, culminated this Saturday with an auction of humidors which raised a total of 2.9 million euros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three days of activities in Havana concluded with a gala dinner in which two humidors, typical cases for the conservation of <\/span><a href=\"https:\/\/oncubanews.com\/en\/tag\/cohiba-cigars\" target=\"_blank\" rel=\"noopener\"><b>cigars<\/b><\/a><span style=\"font-weight: 400;\">, were auctioned off. The largest of them, with 550, obtained the highest bid achieved in a brand event to date, with 2.8 million euros.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The celebration of <a href=\"https:\/\/twitter.com\/hashtag\/Cohiba55?src=hash&amp;ref_src=twsrc%5Etfw\">#Cohiba55<\/a> comes to an end with a Gala Evening celebration in Havana, Cuba. During the event, in addition to many other surprises, two unique humidors in the world were auctioned for which 2.9M\u20ac were raised, funds that will go entirely to Cuban Public Health. <a href=\"https:\/\/t.co\/ggOAy5SoaB\">pic.twitter.com\/ggOAy5SoaB<\/a><\/p>\n<p>&mdash; Habanos SA Oficial (@Habanos_Oficial) <a href=\"https:\/\/twitter.com\/Habanos_Oficial\/status\/1568545279200092161?ref_src=twsrc%5Etfw\">September 10, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The organizers explained that, as on other occasions, the proceeds from the auction will be used entirely to support the Cuban health system, according to an EFE report. At the gala dinner, with some 650 guests, James Morrison, Miguel Patterson, Manolito Simonet, Haila and Lily Daly performed, among other artists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the final ceremony of the commemoration, the World Habano Man awards were also presented. Among the winners was \u00c1ngel Garc\u00eda Mu\u00f1oz, former deputy director of the EFE news agency.<\/span><\/p>\n<p><b>The company<\/b><\/p>\n<p><span style=\"font-weight: 400;\">According to data provided to the Spanish news agency by the company, in 2021 the turnover led to 568 million dollars, an increase of 15% compared to the previous year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDemand for our product has even continued to grow and, operationally, Habanos has been able to meet that demand,\u201d Jos\u00e9 Mar\u00eda L\u00f3pez Inchaurbe, vice president of development at the firm, told this source.<\/span><\/p>\n<figure id=\"attachment_257680\" aria-describedby=\"caption-attachment-257680\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-257680 size-full\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1.jpg\" alt=\"\" width=\"1024\" height=\"611\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1.jpg 1024w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1-300x179.jpg 300w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1-768x458.jpg 768w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2022\/09\/cuba-tabaco-cubano-habanos-1024x611-1-750x448.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-257680\" class=\"wp-caption-text\">A worker at the Coh\u00edba factory ties cigars, on September 8, 2022, in Havana (Cuba). Photo: Ernesto Mastrascusa\/EFE.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Meanwhile, for Leopoldo Cintra Gonz\u00e1lez, commercial vice president, the markets of the Middle East and Africa were just as important, since last year they were able to access the limited edition of the Cohiba for its 55th anniversary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fall in the world economy due to COVID-19 did not reduce the figures of Habanos, according to the company, which was able to \u201cadapt\u201d to the new times, according to statements by both officials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe good news is that, although our product is social, obviously during these two years we had to adapt to other much more individual consumption habits. But the consumer accompanied us,\u201d said L\u00f3pez Inchaurbe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along the same lines, Cintra added that the firm managed to \u201ccontinue opening specialized points of sale.\u201d Last year they exported 38 new products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the El Laguito factory, in the Cuban capital and where the company\u2019s main brand is produced exclusively by hand, in 2022 expects to reach 2 million units.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main markets for Habanos last year were, as in 2020, China and Spain. Europe was the leading region (59%), followed by Asia Pacific (16%), the Americas (14%), and Africa and the Middle East (11%). The United States does not appear because it cannot trade there due to the U.S. trade embargo imposed on the Caribbean island for six decades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The largest cigar company in the world markets 27 brands, all made by hand, including Cohiba itself, Montecristo, Partag\u00e1s, Romeo y Julieta, among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, Cuba is not going through its best moment in terms of tobacco production. The Cuban state company Tabacuba, owner of 50% of Habanos, as the report points out, reported last August that production from January to June was less than half of what was planned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The situation, which follows the one experienced in 2021, has caused \u201cinstability\u201d in the \u201cdistribution in the retail sales network\u201d of cigars within Cuba, according to the official <\/span><i><span style=\"font-weight: 400;\">Granma<\/span><\/i><span style=\"font-weight: 400;\"> newspaper.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"qzJoapVoaU\"><p><a href=\"https:\/\/oncubanews.com\/en\/cuba\/habanos-s-a-distributors-donate-half-a-million-dollars-to-fight-covid-19-in-cuba\/\">Habanos S.A. distributors donate half a million dollars to fight COVID-19 in Cuba<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Habanos S.A. distributors donate half a million dollars to fight COVID-19 in Cuba&#8221; &#8212; OnCubaNews English\" src=\"https:\/\/oncubanews.com\/en\/cuba\/habanos-s-a-distributors-donate-half-a-million-dollars-to-fight-covid-19-in-cuba\/embed\/#?secret=lBb2jJsRX8#?secret=qzJoapVoaU\" data-secret=\"qzJoapVoaU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Although the firm is dedicated solely to the marketing of its premium products, Cintra admitted that these are \u201cdifficult\u201d circumstances and, nevertheless, added that they are willing to collaborate with the industry wherever possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1994, Habanos is present on five continents and established in more than 150 countries, according to the company.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">EFE\/OnCuba<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the two auctioned humidors obtained the highest bid achieved in a brand event to date. The organizers explained that, as on other occasions, the proceeds from the auction will be used entirely to support the Cuban health system. Founded in 1994, the Spanish-Cuban firm is present on five continents and established in more than 150 countries, according to the company.<\/p>\n","protected":false},"author":3134,"featured_media":257679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902],"tags":[14814,24004,25138],"ppma_author":[33546],"class_list":["post-257677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-cohiba-cigars","tag-cuban-habanos","tag-habanos-s-a"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Habanos auction raises 2.9 million euros in Cuba | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"One of the two auctioned humidors obtained the highest bid achieved in a brand event to date. The organizers explained that, as on other occasions, the proceeds from the auction will be used entirely to support the Cuban health system. Founded in 1994, the Spanish-Cuban firm is present on five continents and established in more than 150 countries, according to the company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oncubanews.com\/en\/cuba\/habanos-auction-raises-2-9-million-euros-in-cuba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habanos auction raises 2.9 million euros in Cuba | OnCubaNews English\" \/>\n<meta property=\"og:description\" content=\"One of the two auctioned humidors obtained the highest bid achieved in a brand event to date. The organizers explained that, as on other occasions, the proceeds from the auction will be used entirely to support the Cuban health system. 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The organizers explained that, as on other occasions, the proceeds from the auction will be used entirely to support the Cuban health system. 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