
{"id":290559,"date":"2023-10-23T10:21:03","date_gmt":"2023-10-23T14:21:03","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=290559"},"modified":"2023-10-23T16:07:47","modified_gmt":"2023-10-23T20:07:47","slug":"la-cotorra-mineral-water-from-small-business-to-national-industry","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/society-cuba\/cuban-history\/la-cotorra-mineral-water-from-small-business-to-national-industry\/","title":{"rendered":"La Cotorra mineral water: from small business to national industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since the 19th century, Cuba was famous for the various water spas with medicinal properties located in Isla de Pinos, Madruga, Santa Mar\u00eda del Rosario, San Diego de los Ba\u00f1os, Ciego Montero, Amaro, Marianao and San Rafael de Camujiro (in Puerto Pr\u00edncipe), just to mention a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottled mineral water market, however, was dominated by foreign factories that exported this product to the island at high prices, inaccessible to the majority of the population.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To \u201cresolve\u201d many carried the precious liquid in jugs from the springs. At the beginning of the new century, this situation would change. It was a process of sustained growth. In 1956 there were 27 registered trademarks and of these medium and small companies, 11 belonged to the municipality of Guanabacoa, in Havana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the group of entrepreneurs dedicated to this industry, the Galician immigrant Claudio Conde Cid stood out. He arrived in Cuba at the age of 15 and founded La Cotorra, the most popular brand.<\/span><\/p>\n<figure id=\"attachment_290562\" aria-describedby=\"caption-attachment-290562\" style=\"width: 431px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/poster-la-cotorra-aguas-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-290562\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/poster-la-cotorra-aguas-1.jpg\" alt=\"\" width=\"431\" height=\"618\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/poster-la-cotorra-aguas-1.jpg 431w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/poster-la-cotorra-aguas-1-209x300.jpg 209w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/a><figcaption id=\"caption-attachment-290562\" class=\"wp-caption-text\">Advertising poster for Aguas La Cotorra. Diario de la Marina.<\/figcaption><\/figure>\n<p><b>Antecedents<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Claudio started in the business in 1905. He then sold in Havana the liquid that he brought from some springs on the Isla de Pinos. That is the year recognized as the founding date of the Aguas La Cotorra company, some sources report that he also used the La Vida brand. However, during our research, we have not found references, in primary sources, in this regard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we did specify, when consulting the <\/span><i><span style=\"font-weight: 400;\">Diario de la Marina<\/span><\/i><span style=\"font-weight: 400;\">, that in 1912 it used the name that made it popular and is due to the bird of the same name that was abundant where the venture began.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two years later, on June 15, the aforementioned newspaper warned consumers about unscrupulous competition: <\/span><i><span style=\"font-weight: 400;\">\u201cVery important notice\u2026. For some time now, taking advantage of the legitimacy of the natural mineral water of Isla de Pinos, the one that Claudio Conde imports directly from the famous Agua Santa spring, in Santa Fe, which has made that island famous. We recommend that consumers not be fooled and pay close attention to the cap and label of the bottles show off a parrot. If they do not have the parrot, Agua Santa is not legitimate\u2026reject this imitation with indignation and to avoid surprises.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Claudio, who was also the representative and sole importer in Cuba of the English beers Dog\u2019s Head Bass and Guinness, to ensure his venture, bought from Genaro Su\u00e1rez, on September 9, 1914, the brands and his possession of the mineral waters. from the Isla de Pinos. They would be marketed under the names La Cotorra, Buena Vista and Conde. He also acquired a more modern ship to guarantee the transfer of merchandise to Surgidero de Bataban\u00f3 and also used it, starting in 1915, to transport passengers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 1915 he began home deliveries in Havana, at no additional cost, with vehicles he owned. He distributed demijohns at a reasonable price. It seems that the demand was so great that the liquid originating from the Isla de Pinos was not enough. In that year he bought from Leonardo Plaza and Francisco Palacios two plots of land in Guanabacoa, in a place called La Ceiba, and he also acquired the land where there were springs of drinking water called Chorrito del Cura or Bohemia, in Loma de la Cruz.<\/span><\/p>\n<figure id=\"attachment_290563\" aria-describedby=\"caption-attachment-290563\" style=\"width: 351px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Los-Jardines-de-La-Cotorra-Boletin-del-Archivo-Nacional-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-290563\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Los-Jardines-de-La-Cotorra-Boletin-del-Archivo-Nacional-1.jpg\" alt=\"\" width=\"351\" height=\"226\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Los-Jardines-de-La-Cotorra-Boletin-del-Archivo-Nacional-1.jpg 351w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Los-Jardines-de-La-Cotorra-Boletin-del-Archivo-Nacional-1-300x193.jpg 300w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/a><figcaption id=\"caption-attachment-290563\" class=\"wp-caption-text\">The gardens of La Cotorra, National Archive Bulletin.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Business continued on the rise. La Cotorra won a Grand Prize at the international exhibition held in Panama in 1916. The advertisements, starting this year, omitted the origin of the Isla de Pinos. It is said that to comply with the orders he acquired water from other springs located in Havana, especially in Madruga, along with those in Guanabacoa, where he began an investment process to multiply production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company had its headquarters and the bottling plant at No. 4 San Felipe, Jes\u00fas del Monte, at the beginning of the 1920s. Joaqu\u00edn Otero, head of propaganda, was not satisfied with the usual means of advertising, he organized tours of the facilities and then took the visitors, in groups, to see the springs in Guanabacoa.<\/span><\/p>\n<p><b>From the bowels of the rocks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The chronicle published in the <\/span><i><span style=\"font-weight: 400;\">Diario de la Marina<\/span><\/i><span style=\"font-weight: 400;\">, on October 24, 1923, where it narrated what happened during one of these excursions, offers details of the production process:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe students first visited the catchment of the springs that are made with marble and crystals and on which you can read the names of each of them, in the background El Indio, on the right La Vida and on the left La Cotorra. Afterwards, the purification and sterilization department was visited, still unfinished and where a large ultraviolet ray plant and three enormous completely closed automatic filters operate. Beautiful gardens surround the different buildings of the springs, where the same truly picturesque places exist.\u2026\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Around that time, the people began to call the site, until then called Loma del Indio or de la Cruz, La Cotorra. <\/span><a href=\"https:\/\/medium.com\/tucuba\/historia-y-misticismo-de-la-loma-de-la-cruz-en-guanabacoa-f736706cd089\" target=\"_blank\" rel=\"noopener\"><b>Camila Lorenzo says<\/b><\/a><span style=\"font-weight: 400;\"> that <\/span><i><span style=\"font-weight: 400;\">\u201cin search of greater volumes of water\u2026, the construction of a system of tunnels or percolation galleries, with a length greater than one kilometer, was carried out within the core of the hill to capture the waters from cracks as a source of supply for the plant. Along with Lobat\u00f3n, Fuente Blanca, and San Agust\u00edn, it is perhaps the only example of this type of work in Cuba that proves to be appropriate for these purposes in this type of rocks and relief.\u201d<\/span><\/i><\/p>\n<figure id=\"attachment_290564\" aria-describedby=\"caption-attachment-290564\" style=\"width: 351px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Galeria-abierta-en-Loma-de-la-Cruz-trabajo-de-Claudia-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-290564\" src=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Galeria-abierta-en-Loma-de-la-Cruz-trabajo-de-Claudia-1.jpg\" alt=\"\" width=\"351\" height=\"467\" srcset=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Galeria-abierta-en-Loma-de-la-Cruz-trabajo-de-Claudia-1.jpg 351w, https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2023\/10\/Galeria-abierta-en-Loma-de-la-Cruz-trabajo-de-Claudia-1-225x300.jpg 225w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/a><figcaption id=\"caption-attachment-290564\" class=\"wp-caption-text\">Gallery opened in Loma de la Cruz.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">To differentiate itself from other brands, La Cotorra announced that its seven springs were found in living rock and this catchment was considered by specialists to be the best in the Americas. In 1918, the Bacteriology Department of the National Laboratory certified the quality of the company\u2019s waters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the road that connects Guanabacoa with Regla was rebuilt, the industry benefited, not only did the transportation of liquid improve, but also access to the halls built in the gardens where dances, banquets, club meetings and other social events were continually held. They were very famous, like those of the La Polar and La Tropical breweries. In addition, the green areas were visited for excursions, to enjoy a playground, plant trees, among other attractions. It was the headquarters of the innovative Outdoor Drawing and Painting School, financially supported by Conde. All this without neglecting the quality of the flagship product. In this regard, researcher Rafael Aquino Guerra tells us in his study \u201cThe La Cotorra complex, splendor of water culture in Guanabacoa\u201d:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cFrom December 8, 1923, file no. 43, in which the water from the La Cotorra springs is classified as first category and its use is authorized, after the inspection carried out by the health department of the government of the time, was concluded. Their beneficial application was recognized in them, since they eradicated the functional disorders of the digestive system and any dyspepsia that occurred, in addition to benefiting any nutritional disorder by supplying alkaline and a predominant content of sodium, iron and calcium salts, and they also favored kidney purification.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cAround 1926, the technical management of the industry equipped the plant with a laboratory with the best of the time for analyzing the suitability of the liquid. Consequently, the water reached the market after a hygienic and scrupulous process, so its uniform quality was optimal.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In the 1940s, new investments increased productive capacity. It had 42 trucks for distribution, seventy-nine branches in the country and in 1959 it produced approximately twenty million bottles of water per year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until now, it is unknown when Claudio Conde Cid emigrated to Cuba, nor do we know if he went to Spain already at the twilight of his fruitful life, after converting a small business into a national industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">________________________________________<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Guillermo Jim\u00e9nez Soler: <\/span><i><span style=\"font-weight: 400;\">Las empresas de Cuba. 1958<\/span><\/i><span style=\"font-weight: 400;\">, Ciencias Sociales publishers, Havana, 2014.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rafael Aquino Guerra: \u201c<\/span><i><span style=\"font-weight: 400;\">El conjunto La Cotorra, esplendor de la cultura del agua en Guanabacoa,<\/span><\/i><span style=\"font-weight: 400;\">\u201d National Archive Bulletin, 2008-2009.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/medium.com\/tucuba\/historia-y-misticismo-de-la-loma-de-la-cruz-en-guanabacoa-f736706cd089<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Diario de la Marina\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Eco de Galicia<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cuban market for bottled mineral water has grown since the beginning of the 20th century.<\/p>\n","protected":false},"author":12345875,"featured_media":290561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13912,13908],"tags":[22988,19256],"ppma_author":[34654],"class_list":["post-290559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuban-history","category-society-cuba","tag-cuban-history","tag-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Cotorra mineral water: from small business to national industry | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"The Cuban market for bottled mineral water has grown since the beginning of the 20th century.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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