{"id":292902,"date":"2023-12-10T10:01:47","date_gmt":"2023-12-10T15:01:47","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=292902"},"modified":"2023-12-10T10:01:47","modified_gmt":"2023-12-10T15:01:47","slug":"private-well-known-brands-ranking-in-havana-the-return","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/private-well-known-brands-ranking-in-havana-the-return\/","title":{"rendered":"Private Well-Known Brands Ranking in Havana: the return"},"content":{"rendered":"

Although the saying goes that \u201csecond parts were never good,\u201d for <\/span>SMG Branding<\/b><\/a> there is no better omen than work.<\/span><\/p>\n

This private enterprise dedicated to strategic branding launched, at the beginning of 2023, the adventure of organizing the <\/span>first Private Well-Known Brands Ranking in Havana<\/b><\/a>. It did so following the criteria of consumers, based on the study of a representative and scientifically based sample of the Havana population.<\/span><\/p>\n

And, despite the complexity and costs of the endeavor, less than a year later it has returned to the fray.<\/span><\/p>\n

The initiative, which in its initial edition focused on fashion, cosmetics, and restaurants \u2015 and recognized Clandestina, D\u2019Brujas, and El Biky as the top of mind in these sectors \u2015 was very well received by the Havana private sector and generated great expectations, with a view to possible editions dedicated to other activities.<\/span><\/p>\n

This is why, although there was no lack of criticism and suspicion, SMG decided to take on the challenge again. And it did so with the conviction that the ranking is not a mere whim or advertising ploy, but rather a platform for recognition and visibility for private brands and, at the same time, a very useful tool for their development.<\/span><\/p>\n

Ranking of Notoriety of private brands in Cuba: the first step<\/a><\/p><\/blockquote>\n