{"id":295016,"date":"2024-01-21T20:56:57","date_gmt":"2024-01-22T01:56:57","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=295016"},"modified":"2024-01-21T20:56:57","modified_gmt":"2024-01-22T01:56:57","slug":"katapulk-triumphs-and-clandestina-repeats-in-second-notoriety-ranking-of-private-brands-in-cuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/katapulk-triumphs-and-clandestina-repeats-in-second-notoriety-ranking-of-private-brands-in-cuba\/","title":{"rendered":"Katapulk triumphs and Clandestina repeats in second Notoriety Ranking of Private Brands in Cuba"},"content":{"rendered":"

Katapulk<\/b><\/a>\u00a0led the e-commerce platforms in the second Notoriety Ranking of Private Brands in Cuba, the results of which were presented this Saturday in Havana.<\/span><\/p>\n

This marketplace was the most supported by consumers in the study carried out in the Cuban capital to prepare the ranking.<\/span><\/p>\n

In this way, it emerged as top of mind, that is, the most notable brand in the opinion of Havana consumers, a position also occupied by Clandestina<\/a><\/strong>, among fashion accessories brands, and LM, among bars.<\/span><\/p>\n

\"\"<\/a>
Idania del R\u00edo (right), from Clandestina, receives the award that recognizes the enterprise as a leader in notoriety among fashion accessories brands, based on the results of the second Notoriety Ranking of Private Brands in Cuba. Photo: OnCuba.<\/figcaption><\/figure>\n

At the event, held at the Meli\u00e1 Cohiba Hotel, the rankings in these three categories were presented, those selected by SMG Branding, a private enterprise that carried out this initiative. Each list is made up of 10 brands, organized according to the order of notoriety given by consumers.<\/span><\/p>\n

After knowing the results, Marelys Castillo, general manager of Katapulk, confirmed to <\/span>OnCuba<\/b> the satisfaction of her company: \u201cBeing considered the most notable brand by consumers themselves is very important for us because it means that our work has had the impact we want.\u201d<\/span><\/p>\n

\u201cKatapulk has only been created for three years and carries out its work in a very competitive sector and in a context of many difficulties that affect logistics and the supply chain, but even so we strive every day to do our work better and better, and this award is a great motivation to move forward and continue growing,\u201d she commented.<\/span><\/p>\n

\"\"<\/a>
Marelys Castillo, general manager of Katapulk, receives the award that recognizes the company as a leader in notoriety among e-commerce platforms, based on the results of the second Notoriety Ranking of Private Brands in Cuba. Photo: Courtesy of SMG.<\/figcaption><\/figure>\n

In <\/span>the first edition<\/b><\/a>, held a year ago, the cosmetics, gastronomic, and fashion sectors were tested. Then, the top of mind<\/em> in their respective categories were D\u2019Brujas, El Biky, and Clandestina, so now this last brand repeated leadership in another category, although directly associated with the previous one.<\/span><\/p>\n

During the presentation, led by Suselmis Mart\u00edn, general director of SMG Branding \u2014 and which had the enterprises Womy, Evoluci\u00f3n, and Pujalte among its sponsors \u2014 there was also space for networking and exchange with entrepreneurs about the management of their respective brands.<\/span><\/p>\n

\"\"<\/a>
Conversation with Cuban entrepreneurs during the presentation of the second Notoriety Ranking of Private Brands in Cuba. Photo: OnCuba.<\/figcaption><\/figure>\n

In addition, SMG presented its own award in this section to Beyond Roots<\/a><\/strong>, a venture with recognized work that has managed to enter the lists of several of the categories included in the first two editions of the ranking.<\/span><\/p>\n

The study to prepare this second ranking was carried out in the final months of 2023 in Havana. The research, with 95% sample confidence, was carried out by the PieDerecho research team, which surveyed a representative sample of residents in Havana, to determine the private brands that the capital\u2019s consumer has in mind.<\/span><\/p>\n

The brands were then organized hierarchically based on the points awarded according to where the brand was referred by each person.<\/span><\/p>\n

\"\"<\/a>
Presentation of the second Notoriety Ranking of Private Brands in Cuba. Photo: OnCuba.<\/figcaption><\/figure>\n

In <\/span>a recent interview<\/b><\/a> with <\/span>OnCuba<\/b>, Suselmis Mart\u00edn highlighted the relevance of private brands being considered well-known by consumers.<\/span><\/p>\n

\u201cI think that the first ranking validated something that we already perceived in practice: the importance of brand management; that what is invested in communication, promotion, advertising, is not in vain, because that contributes significantly to its positioning,\u201d said Suselmis, for whom from a well-known position \u201cbetter conditions and commitments from investors can be achieved when negotiating.\u201d<\/span><\/p>\n

\u201cOf course, they have to continue working, but notoriety is a very important value because it means endorsement by consumers. If a brand has already achieved this, it then has an indisputable advantage in the market over its competing brands. Because it is important to be on the store shelves, but also in the consumer\u2019s mind,\u201d she concluded.<\/span><\/p>\n

\"\"<\/a>
Presentation of the second Notoriety Ranking of Private Brands in Cuba. Photo: OnCuba.<\/figcaption><\/figure>\n

Ranking results<\/b><\/p>\n

E-commerce platforms<\/b><\/p>\n

1- Katapulk<\/b><\/p>\n

2- Supermarket23<\/b><\/p>\n

3- Mercocaribe<\/b><\/p>\n

4- Tuambia<\/b><\/p>\n

5- Cuballama<\/b><\/p>\n

6- Alawao<\/b><\/p>\n

7- CubaMax<\/b><\/p>\n

8- La Cubana Compra<\/b><\/p>\n

9- Pymes Bulevar<\/b><\/p>\n

10- TiendaCubaModela<\/b><\/p>\n

 <\/p>\n

Fashion accessories<\/b><\/p>\n

1- Clandestina<\/b><\/p>\n

2- Agua de marzo<\/b><\/p>\n

3- Zulu<\/b><\/p>\n

4- Beyond Roots<\/b><\/p>\n

5- Capicua<\/b><\/p>\n

6- Ama<\/b><\/p>\n

7- Flavia accesorios<\/b><\/p>\n

8- Wasasa<\/b><\/p>\n

9- Carenas<\/b><\/p>\n

10- Solaris<\/b><\/p>\n

 <\/p>\n

Bars<\/b><\/p>\n

1- LM<\/b><\/p>\n

2- KingBar<\/b><\/p>\n

3- M\u00edo y Tuyo<\/b><\/p>\n

4- Pazillo<\/b><\/p>\n

5- Bar 2.45<\/b><\/p>\n

6- SangriLa<\/b><\/p>\n

7- Encuentro<\/b><\/p>\n

8- Bar EFE<\/b><\/p>\n

9- Melao<\/b><\/p>\n

10- Iluxion<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Katapulk led the e-commerce platforms, Clandestina the accessories brands, and LM the bars, in the second edition of an initiative promoted by SMG Branding.<\/p>\n","protected":false},"author":3134,"featured_media":295018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[13902],"tags":[24546,14815,14914,19256,34871],"ppma_author":[33546],"class_list":["post-295016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","tag-clandestina","tag-cuban-brand","tag-cuban-private-sector","tag-featured","tag-katapulk"],"acf":[],"yoast_head":"\nKatapulk triumphs and Clandestina repeats in second Notoriety Ranking of Private Brands in Cuba | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Katapulk 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