{"id":301808,"date":"2024-05-09T17:24:24","date_gmt":"2024-05-09T21:24:24","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=301808"},"modified":"2024-05-09T17:24:24","modified_gmt":"2024-05-09T21:24:24","slug":"madwoman-the-dream-of-creating-a-private-advertising-agency-in-cuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/madwoman-the-dream-of-creating-a-private-advertising-agency-in-cuba\/","title":{"rendered":"MadWoman: the dream of creating a private advertising agency in Cuba"},"content":{"rendered":"

The vision of two women is behind the advertising of recognized Cuban brands such as the <\/span>Mandao<\/b><\/a> home delivery app or <\/span>Parranda beer<\/b><\/a>.<\/span><\/p>\n

Mayvic Delgado and Disley Alfonso arrived in Havana in 2013. The first one left Cienfuegos to study art history at the University of Havana through a career change. The second came from Matanzas. She desired to train as a social communicator in the capital, although she did not want to leave her native province at all.<\/span><\/p>\n

Life made them coincide and become friends. They shared several work projects until in September 2019 Mayvic decided to found <\/span>MadWoman<\/b><\/a>, then a digital marketing venture.<\/span><\/p>\n

Disley did not follow her at the beginning but finally joined a few months later. The apartment that both shared in the Centro Habana municipality was the first headquarters of what is now DM Creativas, an enterprise in operation since 2023 under the category \u201cSpecialized Design Activities\u201d that maintains the commercial name MadWoman.<\/span><\/p>\n

Almost five years later, the story of Mayvic, who had to sleep at the bus terminal on her first day in Havana, and Disley, who missed her Matanzas family when she enrolled in the Havana University Faculty of Communication, has changed a great deal.<\/span><\/p>\n

They went from starting a business dependent on digital connectivity, affected by a context of uncertainty in a Cuba that had just premiered Internet access on mobile devices, to lead a private enterprise, which has gained prestige in the emerging advertising sector in the country.<\/span><\/p>\n

Dreaming with Coca-Cola<\/b><\/p>\n

\u201cWe want to be the advertising agency that Coca-Cola chooses when it decides to get to Cuba.\u201d Thus Mayvic Delgado, CEO of MadWoman and its creative director, summarizes the enterprise\u2019s vision.<\/span><\/p>\n

However, to reach that high standard they must overcome several obstacles. First, the constitution of their enterprise itself as an advertising agency.<\/span><\/p>\n

\"\"<\/a>
\u201cWe want to be the advertising agency that Coca-Cola chooses when it decides to get to Cuba.\u201d Photo: Chriss Forte\/Courtesy for OnCuba<\/figcaption><\/figure>\n

The new <\/span>Social Communication Law<\/b><\/a>, approved in May 2023 in Parliament, but still not published in the <\/span>Gaceta Oficial<\/span><\/i>, does not recognize private advertising agencies, only the state agencies and independent creators, attached to the Cuban Association of Social Communicators (ACCS) or the Audiovisual and Cinematographic Creator Registry.<\/span><\/p>\n

Parliament approves first Law on Social Communication in Cuba<\/a><\/p><\/blockquote>\n