{"id":302658,"date":"2024-05-24T10:29:38","date_gmt":"2024-05-24T14:29:38","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=302658"},"modified":"2024-05-24T10:32:11","modified_gmt":"2024-05-24T14:32:11","slug":"private-enterprises-in-cuba-auge-reactor-360","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/private-enterprises-in-cuba-auge-reactor-360\/","title":{"rendered":"Oniel D\u00edaz, manager of AUGE: \u201cWe have private enterprises, we need entrepreneurs\u201d"},"content":{"rendered":"

AUGE<\/b><\/a>, a private corporate services enterprise, has been taking the pulse of the Cuban economy since its founders, <\/span>Oniel D\u00edaz<\/b><\/a>\u00a0and\u00a0<\/span>Lyly D\u00edaz<\/b><\/a>, created the enterprise in 2014, then as self-employed workers.<\/span><\/p>\n

In recent years, AUGE has held events to dialogue with entrepreneurs, academia and other parties interested in the performance of <\/span>MSMEs<\/b><\/a>, which have suffered a significant impact by the economic crisis.<\/span><\/p>\n

Now they are focused on what private sector owners and workers can do to survive and be successful, despite the obstacles. Reactor 360, the event they convened for next June 6, will be an introspective look at business management.<\/span><\/p>\n

Regarding the event, <\/span>OnCuba<\/b> spoke with the general manager of AUGE, Oniel D\u00edaz.\u00a0<\/span><\/p>\n

What is Reactor 360? Why convene an event like this?<\/b><\/p>\n

Since 2021, the country\u2019s business sector has been diversifying. There is a multiplicity of actors with different forms of ownership. The private sector has expanded into areas that were banned by existing regulations. All this has generated a dynamic transformation of the economy, in the midst of a crisis.<\/span><\/p>\n

There are already private enterprises in Cuba, but there is a need for entrepreneurs. There are enterprises, but we have to learn to manage them, guide them and lead them.<\/span><\/p>\n

Reactor 360 wants to focus on this. It is an event for businesspeople to debate on management issues. Planning, strategies and human resources will be the pillars of these discussions.<\/span><\/p>\n

The event does not intend to explain the problems of the economy, which affect a great deal. We want to focus on what internal factors depends on. In many enterprises, both success and failure have been determined by the expertise, capacity, intelligence and method of the people who lead them and make up those teams. That\u2019s where we want to look.<\/span><\/p>\n

The call is open to all types of businesses. You can register by <\/span>mail<\/b><\/a>. Although AUGE events are mainly attended by private sector businesspeople, we have received foreign businesspeople based in Cuba, investors in the Mariel Special Development Zone (ZEDM), some public institutions and state enterprises.<\/span><\/p>\n

Why do you affirm that there are private enterprises in Cuba, but there is a need for entrepreneurs?<\/b><\/p>\n

When we started, entrepreneurs did not pay attention to important issues such as personnel, organization or growth strategies; essentially because there was no competition, there was no diversity in the market.<\/span><\/p>\n

Ten years ago it was only about investing money, creating a business, offering goods and services in deficit in the national economy, because people were going to pay for it no matter what. But, as competition expanded and the market became more complex with different players, it became necessary to think about how to run an enterprise with a method and a defined structure.<\/span><\/p>\n

In the last three years there has been a rapid increase in private enterprises, but the growth in knowledge, capacity and know-how has not shown the same speed. We want to give that same intensity to the development of skills to run enterprises and carry out productive or service projects.<\/span><\/p>\n

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In the last three years there has been a rapid increase in private enterprises. Photo: The New York Times.<\/figcaption><\/figure>\n

Is this reality different in the state sector?<\/b><\/p>\n

There are state-run enterprises with solid corporate knowledge. We can mention those that manage the country\u2019s main export products, joint ventures with the participation of foreign capital. Both foreigners and national managers have demonstrated the capacity.<\/span><\/p>\n

Furthermore, the Cuban biotechnology or tourism system can be pointed out as a reference in business issues. There are good references of corporate culture where it has been forced to be competitive to meet demands in a changing market, export or compete internationally.<\/span><\/p>\n

However, there is a part of the public sector in which there are deficiencies in this field.<\/span><\/p>\n

MSMEs and state enterprises: a combination to achieve success?<\/a><\/p><\/blockquote>\n