
{"id":307296,"date":"2024-08-11T11:00:18","date_gmt":"2024-08-11T15:00:18","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=307296"},"modified":"2024-08-11T11:00:18","modified_gmt":"2024-08-11T15:00:18","slug":"menu-cuba-a-collaborative-directory-of-gastronomic-offers","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/menu-cuba-a-collaborative-directory-of-gastronomic-offers\/","title":{"rendered":"Men\u00fa Cuba, a collaborative directory of gastronomic offers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During a vacation trip to Varadero in 2020, Brisbany Recio collected the menus of the establishments he visited in the beach resort to have the offers on future visits. That personal interest, which later spread to other bars, restaurants and cafes in Havana, was the seed of what is today <\/span><a href=\"https:\/\/t.me\/menucuba\" target=\"_blank\" rel=\"noopener\"><b>Men\u00fa Cuba<\/b><\/a><span style=\"font-weight: 400;\">, a digital community that allows access to the gastronomic offers of hundreds of establishments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emerging in 2021 and hosted on the <\/span><a href=\"https:\/\/t.me\/menucuba\" target=\"_blank\" rel=\"noopener\"><b>Telegram<\/b><\/a><span style=\"font-weight: 400;\"> messaging app, very popular on the island at the time, Men\u00fa Cuba now functions as a collaborative directory: it is the users who send the information to be shared with the community. Even in the comments on the posts, they express opinions about the quality of the service and recommend the best offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first, Recio, 26, did not think it was a business nor did he even suspect the reach it would have. \u201cOnce I made the channel public in September 2021, a lot of people started to be interested. There was a massive subscription because it was during the period when the quarantine was lifted in Havana and many places were reopening with new prices and offers. People were very interested in checking out the menus,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, Men\u00fa Cuba has not stopped growing. The prices of more than 300 bars, restaurants and cafes in Havana and other provinces are displayed. Currently, it has almost 22,000 subscribers on Telegram and a little more than 14,000 on <\/span><a href=\"https:\/\/www.instagram.com\/menucuba\/\" target=\"_blank\" rel=\"noopener\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\">, a community created some time later. It was precisely the emergence of this social media that made Brisbany and his boyfriend and partner, Bryant D\u00edaz, see the potential that Men\u00fa Cuba had to be, in addition to a collaborative public service, a business capable of guaranteeing its sustainability.<\/span><\/p>\n<figure style=\"width: 1140px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2024\/08\/Menu-Cuba_OnCuba_2024_OPupo-1.jpg\" alt=\"Brisbany Recio, creator of Men\u00fa Cuba, confesses that everything arose from a personal interest in knowing the offers. Photo: Osvaldo Pupo.\" width=\"1140\" height=\"814\" \/><figcaption class=\"wp-caption-text\">Brisbany Recio, creator of Men\u00fa Cuba, confesses that everything arose from a personal interest in knowing the offers. Photo: Osvaldo Pupo.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cLittle by little we started creating promotional content for the places, based on our own experiences. Thanks to the fact that we did quite well and had reach, many establishments were interested in collaborating with us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are not interested in making gastronomic reviews or foodie content, but rather showing the offers so that those interested do not see only the menu. They can also have images, some comment on the environment of the place, the hours, the characteristics,\u201d Brisbany explaines.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4Ypqo8dQwd\"><p><a href=\"https:\/\/oncubanews.com\/cuba\/foodies-en-cuba-recomendando-restaurantes-en-redes-a-pesar-del-desabastecimiento\/\">\u201cFoodies\u201d en Cuba: recomendando restaurantes en redes a pesar del desabastecimiento<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u201cFoodies\u201d en Cuba: recomendando restaurantes en redes a pesar del desabastecimiento\u00bb \u2014 OnCubaNews\" src=\"https:\/\/oncubanews.com\/cuba\/foodies-en-cuba-recomendando-restaurantes-en-redes-a-pesar-del-desabastecimiento\/embed\/#?secret=3Q5rZAi3oh#?secret=4Ypqo8dQwd\" data-secret=\"4Ypqo8dQwd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The basis of the growth of the business is precisely the public, those who take photographs of the menus on their outings and share them with the channel administrators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Recio regrets that there is not more collaboration from the owners and managers of the establishments to obtain information in a simpler way and with better quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think they value digital marketing, promotions on social media; but they still do not give it the importance it deserves. They still do not understand the relevance of having someone who manages the social media of a business, for example,\u201d he comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there were a greater flow of information exchange, especially in a market that frequently changes prices and forces the channel to be updated very systematically, it could benefit both customers and Men\u00fa Cuba, which, Brisbany recognizes, consumes almost all of his time, despite not being, as it seemed at the beginning, entirely profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is a fairly large volume of information. In fact, right now I have to update a kind of directory that I created with hyperlinks with the names of all the establishments, ordered alphabetically.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe would like Men\u00fa Cuba to become a team in the future, in which tasks could be shared more equitably. In this way, the workload of each one would decrease. That will depend on making it profitable,\u201d he said.<\/span><\/p>\n<figure style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2024\/08\/Cuba-2024-Fotos-Kaloian-191-1366x909.jpg\" alt=\"A community on Telegram shares the gastronomic offers of more than 300 establishments. Photo: Kaloian.\" width=\"1366\" height=\"909\" \/><figcaption class=\"wp-caption-text\">A community on Telegram shares the gastronomic offers of more than 300 establishments. Photo: Kaloian.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">At the moment, they publish promotions for some bars, restaurants and cafes on the channel, which generates some income from advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another plan is to migrate the entire system created in Telegram to its own application, with greater possibilities to evaluate the offers of the establishments, as well as other ideas; for example, the surveys they carry out to find out the best places and products. However, they do not have sufficient resources to carry it out, a common reality for Cuban entrepreneurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In any of the variants they implement to increase income and make their business sustainable, access to the content would remain free, said Brisbany.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost four years after its launch, Men\u00fa Cuba has managed to establish itself as a search tool, despite the fact that, on the island, as in the rest of the world, Telegram is not the most popular messaging application. \u201cMany people open an account to look for offers on the channel,\u201d admitted Recio, who had little idea that his interest in collecting menus for his outings would give him the opportunity to create a larger project that would be so well received.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emerged in 2021 and with almost 22,000 subscribers on Telegram, the initiative shows the prices of more than 300 bars, restaurants and cafes in Havana and other provinces.<\/p>\n","protected":false},"author":12346260,"featured_media":307299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902,13906],"tags":[17491,19256],"ppma_author":[34884],"class_list":["post-307296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","category-entrepreneurship-in-cuba","tag-entrepreneurship-in-cuba","tag-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Men\u00fa Cuba, a collaborative directory of gastronomic offers | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Men\u00fa Cuba now functions as a collaborative directory: it is the users who send the information to be shared with the community.\" \/>\n<meta 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