{"id":313053,"date":"2024-11-12T18:05:50","date_gmt":"2024-11-12T23:05:50","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=313053"},"modified":"2024-11-12T18:05:50","modified_gmt":"2024-11-12T23:05:50","slug":"i-tell-you-what-i-know-entrepreneurs-create-networks-through-oncuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/i-tell-you-what-i-know-entrepreneurs-create-networks-through-oncuba\/","title":{"rendered":"\u201cI tell you what I know.\u201d Entrepreneurs create networks through OnCuba"},"content":{"rendered":"

Amidst gaps, regulatory dispersion and a low business culture, many Cuban entrepreneurs engage in bad practices in their businesses; something that, in some cases, can lead them to failure or to make mistakes of incalculable magnitude.<\/span><\/p>\n

How to avoid them and how to share knowledge was discussed in the panel <\/span>I tell you what I know. Entrepreneurs create networks through OnCuba<\/span><\/i>, which took place at the stand shared by Fuego Enterprises Inc., Katapulk, and OnCuba News, during the 40th edition of the Havana International Fair, <\/span>which was suspended prematurely<\/b><\/a> last week.<\/span><\/p>\n

The day before Hurricane Rafael left its trail of destruction across the western part of the country, we had the opportunity to hold this discussion with the participation of young entrepreneurs <\/span>Mariam Rodr\u00edguez<\/b><\/a>, leader of Petra, a business focused on intellectual property and trademark registration, and <\/span>Carlos Arce<\/b><\/a>, a computer scientist by training who today works as a professor, master in business management and marketing consultant, and who promotes a project in this area.<\/span><\/p>\n

Mariam Rodr\u00edguez is the author of a series of four articles, under the title \u201c<\/span>De la idea al derecho: Propiedad Intelectual para emprendedores<\/b><\/a>\u201d (<\/span>From the idea to the right: Intellectual Property for entrepreneurs)<\/span> that <\/span>OnCuba<\/b> published between June and July of this year.<\/span><\/p>\n

Later, the series \u201c<\/span>Branding en cuatro tiempos: Gu\u00eda m\u00ednima sobre identidad de marca<\/b><\/a>\u201d (<\/span>Branding in four steps: Minimum guide to brand identity<\/span>) was launched, under the authorship of the designer, communicator, and content creator <\/span>Betina D\u00edaz.<\/b><\/a><\/p>\n

In the coming weeks, Carlos Arce will be joining these installments with a special on the foundations of marketing focused on the needs of the Cuban context.<\/span><\/p>\n

Each of these and other special collaborations is aimed at the protagonists of the island\u2019s private sector, to contribute to their ongoing training, to expand their knowledge and possibilities to face the many challenges they must get around.<\/span><\/p>\n

OnCuba<\/b>, which aspires to welcome these and many other entrepreneurs in its pages, becomes a promoter and collaborator of this entrepreneurial network that continues to grow throughout the country and that constitutes one of the greatest opportunities for the nation.<\/span><\/p>\n

This was explained by the editorial director, <\/span>Milena Recio<\/b><\/a>, who moderated this dialogue in which members of the public also participated.<\/span><\/p>\n

De la idea al derecho: Propiedad Intelectual para emprendedores<\/a><\/p><\/blockquote>\n