{"id":319054,"date":"2025-03-02T19:13:20","date_gmt":"2025-03-03T00:13:20","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=319054"},"modified":"2025-03-02T19:13:20","modified_gmt":"2025-03-03T00:13:20","slug":"the-land-and-the-people-of-the-best-tobacco-in-the-world","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/digital-channel\/gallery\/the-land-and-the-people-of-the-best-tobacco-in-the-world\/","title":{"rendered":"The land and the people of the best tobacco in the world"},"content":{"rendered":"

This week, the news was about the new income record of Habanos S.A., the Cuban-Spanish corporation that internationally markets the most prestigious product on the island: its tobacco. Last year, this figure surpassed the barrier of 800 million dollars for the first time, 16% more than the income of the company in 2023, which marked its previous record.<\/p>\n

Getting there, in an economically difficult context both internally and globally, confirms the business soundness of Habanos S.A., the success of its commercial strategies and its ability to overcome difficulties and contingencies. However, such achievements would not be possible without the land that produces the best tobacco in the world and the men and women who work it.<\/p>\n

\"\"<\/a>
A tobacco farmer weeds the tobacco plant in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Workers in a tobacco house in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n

Tobacco farming in Cuba has a long and renowned reputation. This prestige is based, first of all, on the quality of the land where it is planted and harvested, on the unique conditions that certain localities of the island have for obtaining the aromatic tobacco leaves.<\/p>\n

Among these areas, the Vuelta Abajo region stands out, in Pinar del R\u00edo, and in particular, in the municipalities of San Luis and San Juan y Mart\u00ednez, two sanctuaries of tobacco production that have a Designation of Origin for Habanos. There, the rich soils and climatic conditions are perfect for harvesting the leaves of the cigars most appreciated by experts and smokers.<\/p>\n

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Tobacco plantation in Hoyo de Monterrey, in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Farmer preparing a cigar for himself, in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n

However, soil and climate alone are not enough. The people who bear the responsibility of the harvest on their shoulders are essential: the tobacco farmers. They are the initial architects of the conversion of seeds, and then of the plants that grow from them, into an acclaimed and exquisite product, a commercial bastion and a symbol of Cuba.<\/p>\n

The tobacco workers, the men and women who dedicate their lives to planting, harvesting, sorting and destemming, are heirs to a centuries-old tradition. Many, the vast majority, learned this work as children, from their parents and grandparents \u2014 who in turn learned it from their ancestors \u2014 and will then teach it to their children, in a generational line that sustains tobacco culture.<\/p>\n

\"\"<\/a>
Young tobacco growers in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
A worker with her grandson in a tobacco drying house, in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n

Tobacco farming is hard and delicate work. It requires skill and dedication, and even more so if the leaves will give shape and aroma to a cigar. From the preparation of the seedbeds to manual harvesting, many months pass. Depending on their destination \u2014 the brand and the part of the cigar \u2014 the plants will be grown outdoors or covered with translucent fabrics that protect them and partially filter the sun\u2019s rays.<\/p>\n

They are then taken to the tobacco houses, where they are naturally air-cured, and from there they go to the sorting and destemming. At this last point they are fermented, aired, classified and destemmed according to their characteristics. The process is so complex and selective that only 50% of the harvested leaves that reach this point are classified for use in the Habanos factories.<\/p>\n

\"\"<\/a>
Harvesting tobacco leaves in San Juan and Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Stringing tobacco leaves in San Juan and Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n

Growing tobacco under normal conditions is difficult. Doing so in the midst of the deep crisis the island is experiencing is much more difficult. Even with the priorities that this activity may have due to its economic value, there are many difficulties that tobacco farmers must face on a daily basis. The everlasting shortages and blackouts, and problems with payments and collections derived from banking, are just some of them.<\/p>\n

Their work is also not exempt from other effects of the crisis, such as emigration, and natural phenomena such as storms and hurricanes, which damage houses and crops and force them to start over again and again. However, tobacco farmers in Pinar del R\u00edo continue \u201cstruggling\u201d with the land, and with their work they keep alive a centuries-old heritage that distinguishes Cuba as the land of the best tobacco in the world.<\/p>\n

\"\"<\/a>
A young woman smokes a cigar in a tobacco house in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Tobacco growing in San Juan y Mart\u00ednez, Pinar del R\u00edo. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
A tobacco leaf collector arranges them on a stretcher. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Tobacco leaves protected with cloth for transport. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Two tobacco farmers transport tobacco leaves from the field to a curing house. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Transporting tobacco leaves on a stretcher. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
Transporting tobacco leaves on a horse-drawn cart. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
En San Juan y Mart\u00ednez, Pinar del Rio, se cultiva el mejor tabaco del mundo. Foto: Otmaro Rodr\u00edguez<\/figcaption><\/figure>\n
\"\"<\/a>
Stringing tobacco leaves, one of the oldest tasks. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
After stringing the leaves, they are placed on a wooden stick. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
A worker in a tobacco house. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n
\"\"<\/a>
A worker with her granddaughter in a tobacco house. Photo: Otmaro Rodr\u00edguez.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Although they do not escape the setbacks of the crisis and other difficulties, the tobacco farmers of Pinar R\u00edo continue \u201cstruggling\u201d with the land and keep alive a centuries-old heritage.<\/p>\n","protected":false},"author":3134,"featured_media":319057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34643],"tags":[24004,20965,19256,24003],"ppma_author":[33546],"class_list":["post-319054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gallery","tag-cuban-habanos","tag-cuban-tobacco","tag-featured","tag-tobacco-harvest-in-cuba"],"acf":[],"yoast_head":"\nThe land and the people of the best tobacco in the world | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Although they do not escape the setbacks of the crisis and other difficulties, the tobacco farmers of Pinar R\u00edo continue 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