{"id":320238,"date":"2025-03-26T19:06:03","date_gmt":"2025-03-26T23:06:03","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=320238"},"modified":"2025-03-26T19:06:03","modified_gmt":"2025-03-26T23:06:03","slug":"bryan-sanchez-the-face-of-young-cuban-pop","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/culture\/music-culture\/bryan-sanchez-the-face-of-young-cuban-pop\/","title":{"rendered":"Bryan S\u00e1nchez, the face of young Cuban pop"},"content":{"rendered":"

Bryan Pujol S\u00e1nchez (Matanzas, January 30, 2002) began his professional musical career with the release of his single \u201cEl favor\u201d in 2022. The music video already has more than 87,000 views on YouTube.<\/span><\/p>\n

Long before that, he had been performing songs by artists such as Leoni Torres and Charanga Habanera. At the age of 15, he composed his first verses, and at 17, he wrote \u201cJunto a m\u00ed,\u201d a song followed by others.<\/span><\/p>\n

Over time, he realized that music wasn\u2019t just entertainment in his life, but a passion he wanted to pursue. Among his most recognized songs are \u201cTan rico,\u201d and others like \u201cCu\u00e9ntale,\u201d \u201cDosis de cintura,\u201d and his latest release, \u201cGanas de besarte.\u201d<\/span><\/p>\n

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Photo: Courtesy of the interviewee.<\/figcaption><\/figure>\n

Many young artists seek to stand out in the music industry, but the path isn\u2019t always easy. What has been the biggest challenge you\u2019ve faced so far in your career?<\/b><\/p>\n

Trying to consolidate a style of music like pop in Cuba. This genre has been declining in the Cuban art scene; it was a risk to launch into it. Thanks to God and the work of my team, we were able to break into the industry and managed to win over the public to accept our work, which makes me proud.<\/span><\/p>\n

You fuse international and contemporary rhythms with others belonging to Cuban tradition. How do you balance the modernity of pop with the richness of the island\u2019s music?<\/b><\/p>\n

Pop is a genre that lends itself to fusion; other sounds work well with it, whether Cuban or Latin. Searching for the essence of Cubanness helped me a lot. Each person has their own concept of what this represents; for me, it\u2019s the blending of cultures, because we are a collection of traditions: we have from Spain, African countries, and others. I\u2019m interested in reflecting that in my songs through fusion, even with other genres like flamenco.<\/span><\/p>\n

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Photo: Courtesy of the interviewee.<\/figcaption><\/figure>\n

What do you think about artists who prefer to pursue more commercial musical paths rather than what they enjoy doing?<\/b><\/p>\n

It\u2019s a valid path. Every artist has the right to choose how to achieve their goals and dreams; I\u2019m not one to criticize. Personally, I use both strategies: I release commercial music, but also very personal, very much my own, and I think the public appreciates it.<\/span><\/p>\n

In times of the reparto boom, have you thought about venturing into urban music?<\/b><\/p>\n

In each of my songs, I try to explore various genres with the goal of keeping my community and my fans as active as possible, so they can enjoy Bryan S\u00e1nchez in his different facets.<\/span><\/p>\n

I try to show that you can make beautiful, danceable music without being vulgar. I use double entendres, Cuban vulgarity \u2014 which is something that identifies us as a country \u2014 but without vulgarity.<\/span><\/p>\n

I\u2019m not against reparto; everyone has the right to choose, listen to, and interpret what they want. In the end, we are all artists.<\/span><\/p>\n

Sometimes I experiment with sounds used in reparto, like the Cuban clave, because for me it reflects our traditions and culture. For example, in the song \u201cDosis de cintura,\u201d I mixed flamenco and fused it with our rumba.<\/span><\/p>\n

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Photo: Courtesy of the interviewee.<\/figcaption><\/figure>\n

Social media plays a key role in disseminating music. You have more than 63,000 followers on <\/b>your Instagram account<\/b><\/a>. How do you manage your digital presence, and how do you think it has influenced your growth as an artist?<\/b><\/p>\n

Social media is everything to me. Thanks to them, I\u2019ve evolved as an artist, and many people have gotten to know me, including top-level singers, like Olga Ta\u00f1\u00f3n, <\/span>who danced<\/b><\/a> to my song \u201cTan rico\u201d on her social media.<\/span><\/p>\n

They\u2019re platforms that help promote music and make yourself known on a large scale. Through social media, I\u2019ve been able to define my style and essence, share my work with my fans, and discover the music they like most and least.<\/span><\/p>\n

You have to prepare and study a little marketing, which is something I\u2019ve been doing lately, since social media changes over time.<\/span><\/p>\n

They\u2019ve helped me evolve as an artist and improve.<\/span><\/p>\n

Do you think your \u201cshirt man\u201d image will change to a different style in the future?<\/b><\/p>\n

That will continue until the end of my days; it\u2019s a style that has helped me define my essence. Many people identify with my colorful shirts, and that has helped me attract a new audience. People on the street recognize me, and that has helped me quickly find my personal brand.<\/span><\/p>\n

Starting with the music video for \u201cTan rico,\u201d thanks to <\/span>Freddy Loons<\/span><\/a>, I achieved that beachy, tropical essence that instantly caught the attention of my fans; it defined my identity.<\/span><\/p>\n