{"id":320595,"date":"2025-04-02T18:24:58","date_gmt":"2025-04-02T22:24:58","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=320595"},"modified":"2025-04-02T18:24:58","modified_gmt":"2025-04-02T22:24:58","slug":"brumpa-entrepreneurship-cuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/brumpa-entrepreneurship-cuba\/","title":{"rendered":"Brump\u00e1: taxi agency led by Cuban mothers"},"content":{"rendered":"

After the pandemic, Claudia Guerra Lobaina started a transportation agency. It was one of the new businesses that emerged given the circumstances of the lockdown.<\/span><\/p>\n

When everything ended, Claudia wanted to legally incorporate her business, but due to a disagreement with her partner, it wasn\u2019t possible at that time. She decided to create a new enterprise, with an auditable legal foundation, in order, with paperwork in order, and the absolute peace of mind of walking through life knowing she was doing the right thing.<\/span><\/p>\n

Brump\u00e1<\/b><\/a>\u00a0was very clear about who its operators would be; female operators, actually. Cuban mothers would be the leaders of the enterprise.<\/span><\/p>\n

\u201cGiving work to mothers who could earn a living from home, while still being mothers, was the main objective, not only to earn money, but to feel useful. Motherhood is very hard; few know how hard it is. We mothers live in a dichotomy between being with our children or continuing to be professionals, continuing to feel that what we do is useful to others.\u201d<\/span><\/p>\n

But Brump\u00e1 almost died before being born. Four times, Claudia, its president, considered surrendering the operating license and closing the enterprise.<\/span><\/p>\n

\u201cOnce, when I was almost ready to hand the enterprise over to another partner, I couldn\u2019t do it. That was another child, another project of mine, one I had dreamed about, designed\u2026but that was only in my head. I hadn\u2019t had the strength or the ability to start, but I also didn\u2019t have the courage to give up.\u201d<\/span><\/p>\n

The first operations<\/b><\/p>\n

Ruth Mar\u00eda Gonz\u00e1lez Rodr\u00edguez is a clarinetist and music teacher; she was the enterprise\u2019s first hired operator.\u00a0<\/span><\/p>\n

\u201cI came here because of my friendship with Claudia and my need for more income. In this venture, I found not only a transportation agency, but a great team, one that is also committed to providing well-being to its clients.<\/span><\/p>\n

\u201cBeing a taxi agency\u2019s operator isn\u2019t a difficult job, but it\u2019s tough. Being in front of customers has its thing. But the ultimate goal is to provide the service, and that has to be done well.<\/span><\/p>\n

\u201cThe beginning was difficult because dealing with my little girl and clients at the same time was stressful; little by little, I got the hang of it. It has helped me develop my personality, taught me to be patient, tolerant, and to learn how to deal with so many different people at once, to stay calm, without neglecting everything else: home, parenting, and the other jobs I have. It has been a school of learning.<\/span><\/p>\n

\u201cBeing a member of Brump\u00e1 has forced me to step out of my comfort zone, out of what I knew as \u2018normal jobs,\u2019 and has allowed me to work online, from home. I\u2019ve also contributed my personality. Most of us have very different professions. We\u2019re musicians, journalists, homemakers, photographers.\u2026 That\u2019s why I don\u2019t think our greatest contribution comes from the primary profession that defines us, but rather from our experiences, from the experiences we\u2019ve gathered throughout life.<\/span><\/p>\n

Another key player in the agency is Rouslyn Navia Jord\u00e1n, a journalist by profession and a multi-tasker. \u201cIf it weren\u2019t for Rouslyn, I wouldn\u2019t have made it. In recent months, she\u2019s taken on the leading role and the greatest responsibility in the enterprise; she\u2019s the head of operations; I don\u2019t want a better one,\u201d Claudia confesses with complete confidence.<\/span><\/p>\n

\u201cI came here by chance,\u201d Rouslyn explains, \u201cI wasn\u2019t even looking for a job, but I saw a job posting on Facebook and it caught my eye. It said it was ideal for mothers with young children who could work from home, and that was me.\u201d<\/span><\/p>\n

Rouslyn acknowledges that an initiative like this is unusual. \u201cWe\u2019re actually a fairly marginalized sector. Employers assume that mothers have little time available to dedicate to work, or that we have other priorities, or that we\u2019ll be absent because of small children. That\u2019s why I applied, because of the unique nature of the call. They called me, I did the interview, and from that moment on, I understood who I was going to work with. I didn\u2019t know Claudia, but I did know her husband, <\/span>Gabo P\u00e9rez<\/b><\/a>, and the work he did with his farm and with Bacoretto. I greatly admired the work and social outreach of both of them. Just working with them got me excited.<\/span><\/p>\n

\u201cWhat has given me the most is the team; it\u2019s unique. There\u2019s nothing more rewarding than working with a group of people with whom you feel good and achieve a pleasant working dynamic. You don\u2019t have to ask for help; the willingness is always there. Collaboration defines us. Work meetings feel like a get-together with friends. Who doesn\u2019t like working like this?\u201d\u00a0<\/span><\/p>\n

\"\"<\/a>
Brump\u00e1 advertising.<\/figcaption><\/figure>\n

The day-to-day of a business in Cuba<\/b><\/p>\n

Ruth asserts that, given the current situation in the country, an agency of this type makes life easier for many people, both Cubans and foreigners, because Brump\u00e1 doesn\u2019t only have domestic clients. \u201cIt\u2019s a welcome relief amidst so much chaos,\u201d she says. And she recalls an anecdote, almost two months after starting. \u201cThere were some heavy rains in Havana that no one expected. All the operators had to join in because the one on duty couldn\u2019t keep up. We had to mediate a lot with the drivers because the floods kept them from working. It was stressful, but we managed.<\/span><\/p>\n

\u201cI never imagined I\u2019d work for a taxi agency. It has little to do with what I studied, but I think I\u2019m like most people: few people in Cuba today work in profiles related to their profession.\u201d<\/span><\/p>\n

Rouslyn feels the same way. \u201cI started working in something that wasn\u2019t my daily routine. I\u2019ve always worked in the media; dealing with people is something I\u2019m used to, but never like this, in a chat, without seeing their faces. It\u2019s completely different from what I was used to doing. I\u2019ve learned a lot. I was passionate about the job; at first, I was afraid of making mistakes. I put pressure on myself when quoting a service and trying to provide the best customer experience; it really stressed me out. Some people challenge you. You meet all kinds of people: caring, kind, reckless, in a rush.\u2026<\/span><\/p>\n

\u201cWhat differentiates our agency from others is its soul,\u201d Rouslyn believes. \u201cThe desire with which we do things, to make people feel treated in a special way. We know how to approach our clients and differentiate ourselves; we are more than just operators behind a phone. We even have some clients who request service from specific operators because they have become familiar with them; a sense of empathy has been created. That also helps us, because we get to know them, and thus the service becomes more personalized.\u201d<\/span><\/p>\n

But not everything is a bed of roses. Claudia knows her weaknesses. \u201cSocial media is our Achilles heel. We haven\u2019t yet achieved strong work, or at least one that truly shows the true essence of who we are, of what we do. There are many transportation agencies on social media. Knowing how to differentiate one from another is the challenge we haven\u2019t yet met. We have to make potential clients, our followers, see us differently.<\/span><\/p>\n

\u201cThe social responsibility we work with at Brump\u00e1 must be reflected. We don\u2019t just want paying customers, but also those who feel safe and satisfied. Their well-being is our priority,\u201d says its president.<\/span><\/p>\n

Claudia recalls that every time there\u2019s been a spike in a crisis, due to a fuel shortage, a power outage, or a lack of internet connection, the negative effects have been immediately felt. The number of customers decreases, and many are lost. \u201cPeople are interested in solving their problem. Not everyone has a sense of belonging. Sometimes they order a taxi from several agencies at once, and obviously, the first one to answer wins the ride.\u201d<\/span><\/p>\n

In this sense, not only is customer service affected, but also the drivers. Claudia clarifies that who orders a taxi is just as important as who offers the ride. \u201cThe drivers are very important; we have a very close relationship with them, we are always in touch, and we try to integrate them into the group.\u201d<\/span><\/p>\n

Brump\u00e1 in the future<\/b><\/p>\n

Ruth is very clear: \u201cWe are a small agency, but we have managed to knock on several doors. We have a loyal clientele, who stay and bring in other clients. We are growing, developing. We have dealt with everything, with hurricanes, blackouts, we have had days of working via text message when the connection is no other option. But we are not giving up.\u201d<\/span><\/p>\n

\u201cThe plans are immense,\u201d adds Rouslyn, \u201cbut we just don\u2019t have enough time to carry them all out. The daily grind slows us down, but we want to grow, that\u2019s very clear. One of the short-term goals is to boost the use of the app, available on Apklis. With the use of the app, we can boost our clients; the operators\u2019 work would focus especially on more personalized details, on larger transportation projects, such as freight, or collaborations with events and other services that clients require.<\/span><\/p>\n

\u201cToday\u2019s Cuba is facing a crisis that affects every aspect of life. Any initiative that resolves or alleviates any of these needs is a help. The transportation sector is a critical aspect of Cuban daily life. It\u2019s logical that enterprises like Brump\u00e1 have boomed as state-run options become scarce. The private sector is taking on these responsibilities. We don\u2019t offer a service that competes with the state, but rather a door-to-door service that is more exclusive, more direct, more personalized, but that provides a huge solution for customers who have no other option,\u201d says Rouslyn.\u00a0<\/span><\/p>\n

\u201cI\u2019ve ended up working in things I never imagined, like most people, I suppose,\u201d Rouslyn confesses, then pauses for a few seconds. \u201cWhen I chose my profession, I thought I\u2019d be a journalist my whole life, that at some point I\u2019d write a book, but that wasn\u2019t the case. I haven\u2019t written the book, but I\u2019ve done marketing, I\u2019ve managed taxis, I\u2019ve worked with tourism, and I\u2019m still a journalist. It\u2019s been very enriching. I\u2019ve learned a lot of new things; I like challenges. But if 10 or 15 years ago you had told me I\u2019d be a taxi manager, I probably would have laughed.\u201d<\/span><\/p>\n

And being a taxi manager isn\u2019t the profession any woman in Cuba has dreamed of, or maybe Claudia has, because when she talks about Brump\u00e1, her eyes shine, and she\u2019s unrestrained. I only asked one question; she told the rest, excited, with her daughter Brisa in her arms. While breastfeeding her, she explained that, in addition to mothers, there is also a working father: the doors are open for everyone at this agency, which, more than managing taxi services, seeks well-being.<\/span><\/p>\n

These are things that Claudia, a psychologist, has achieved, the mother of two children and two cats, the president of an enterprise that will gradually continue to grow, until they have, \u201cwho knows, our own fleet of electric cars, so that we don\u2019t have to change the price of fares when fuel prices go up, and we also don\u2019t pollute the environment.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In February 2024, a small business was born, led by women who are mothers and need to work from home.<\/p>\n","protected":false},"author":3134,"featured_media":320597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13906],"tags":[26490,17491,19256],"ppma_author":[34980],"class_list":["post-320595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship-in-cuba","tag-cuban-entrepreneurs","tag-entrepreneurship-in-cuba","tag-featured"],"acf":[],"yoast_head":"\nBrump\u00e1: taxi agency led by Cuban mothers | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"In February 2024, a small business was born, led by women who are mothers and need to work from home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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