{"id":327031,"date":"2025-08-12T19:05:24","date_gmt":"2025-08-12T23:05:24","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=327031"},"modified":"2025-08-12T19:05:24","modified_gmt":"2025-08-12T23:05:24","slug":"starbucks-burger-king-or-kfc-how-are-cubans-adapting-u-s-franchises","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/starbucks-burger-king-or-kfc-how-are-cubans-adapting-u-s-franchises\/","title":{"rendered":"Starbucks, Burger King or KFC: How are Cubans adapting U.S. franchises?"},"content":{"rendered":"

Barista Melisa Garc\u00eda, wearing a green apron with a wavy-haired mermaid logo in the center, hands a Frappuccino to the customer. The cup bears the customer\u2019s name, but she still called out the name before handing it over.<\/span><\/p>\n

The scene is universally recognizable. But, at least in this case, it\u2019s different: this isn\u2019t one of the many Starbucks coffee shops scattered around the world, but Starcaf\u00e9, in the heart of Havana.<\/span><\/p>\n

Here, Cuban music plays in the background instead of jazz, the cold sandwiches at the counter are replaced by menu items and there are no hipsters occupying every seat with their Apple laptops.<\/span><\/p>\n

Although these differences are much harder to notice at first glance, what makes the place striking is that there are no U.S. franchises on the Caribbean island.<\/span><\/p>\n

Despite this particularity, in recent years, private establishments inspired by the most famous U.S. chains or featuring signature dishes from these establishments on their menus have begun to flourish.<\/span><\/p>\n

Starcaf\u00e9, opened in 2023 and located across from the iconic Bodeguita del Medio, is perhaps one of the best known. It\u2019s also the most \u201cInstagrammable,\u201d according to Garc\u00eda.<\/span><\/p>\n

\"\"<\/a>
Melisa Garc\u00eda, Starcaf\u00e9 Restaurant worker. Photo: Ernesto Mastrascusa\/EFE.<\/figcaption><\/figure>\n

\u201cThe videos have gone quite viral\u2026 we\u2019re known for the reels. A lot of young people, who are influencers, come and review both the coffee and the food,\u201d she says with an infectious smile.<\/span><\/p>\n

None of the cafeteria workers were surprised by the rush of Havana residents under 35 who immediately came to take a selfie with their Starbucks-style cups, like their relatives who live in Florida do.<\/span><\/p>\n

The proliferation of this type of establishment was unthinkable just a few years ago. But Garc\u00eda maintains that, \u201clike everything, times change.\u201d<\/span><\/p>\n

Openings<\/b><\/h3>\n

Since the triumph of the revolution in 1959, but especially after Washington began imposing sanctions against the island, the possibility of large U.S. chains establishing themselves in the country began to fade.<\/span><\/p>\n

However, the arrival of mobile internet in 2018 and the boom of the private sector \u2014 SMEs, banned in 1968, were reopened in 2021 \u2014 have led to a timid, though increasingly evident, opening toward global trends in the socialist country. This has been especially true with the participation of entrepreneurs straddling the United States and Cuba in some businesses.<\/span><\/p>\n

Although it has been a simmering change, in recent years it has ceased to be an anomaly, for example, seeing people dressed up for Halloween in October, with houses and establishments decorated with ghostly decorations, or seeing more than one Santa Claus in December.<\/span><\/p>\n

This opening, after decades of isolation, has raised some eyebrows in the most secretive sectors of the ruling party, who have criticized these trends in the state press. \u201cA practice of cultural colonization alien to our idiosyncrasy,\u201d the newspaper <\/span>Granma<\/span><\/i> once headlined.<\/span><\/p>\n

A different experience<\/b><\/h3>\n

Starcaf\u00e9 isn\u2019t the only place inspired by global brands. In 2024, a KFC-style restaurant also opened in Havana, with a touchscreen for ordering fried chicken combos with a soda and fries, and a hamburger restaurant called Burger Queen.<\/span><\/p>\n

\u201cIt\u2019s difficult for Cubans to leave Cuba. And since we\u2019ve had the internet, we\u2019ve had much more access to social media and to consuming things from abroad. And that always makes you curious\u2026. In a way, these types of businesses, which are inspired, to a greater or lesser extent, by those places, offer Cubans a chance to live that experience,\u201d says Andy Garc\u00eda, a partner at Burger Queen.<\/span><\/p>\n

\"\"<\/a>
A Burger Queen cafeteria worker serving a customer in Havana. Photo: Ernesto Mastrascusa\/EFE.<\/figcaption><\/figure>\n

This fast-food restaurant started with a simple but effective idea: \u201cWe think about what\u2019s out there in the world. What makes you think of a hamburger? Of course, there\u2019s Burger King,\u201d he says.<\/span><\/p>\n

Melisa Garc\u00eda and Andy Garc\u00eda agree that there\u2019s also an \u201caspirational\u201d factor among some of the customers who flock to these establishments.<\/span><\/p>\n

The Burger Queen partner adds that the change in the food offers is also something that has earned places like theirs the attention of diners hungry for a menu different from traditional Cuban cuisine.<\/span><\/p>\n

Author: Juan Carlos Espinosa.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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