{"id":329189,"date":"2025-10-02T13:21:57","date_gmt":"2025-10-02T17:21:57","guid":{"rendered":"https:\/\/oncubanews.com\/en\/?p=329189"},"modified":"2025-10-02T13:21:57","modified_gmt":"2025-10-02T17:21:57","slug":"iberostar-strengthens-presence-in-cuba-with-luxury-selection-havana-hotel-and-plans-million-dollar-investment-in-2025","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/iberostar-strengthens-presence-in-cuba-with-luxury-selection-havana-hotel-and-plans-million-dollar-investment-in-2025\/","title":{"rendered":"Iberostar strengthens presence in Cuba with luxury Selection Havana hotel and plans million-dollar investment in 2025"},"content":{"rendered":"<p><span data-contrast=\"auto\">The Iberostar tourism group has closed the first nine months of 2025 with a positive balance, marked by a 10% increase in global sales and an 8% rise in the Average Daily Rate (ADR). In this context, the company has added <\/span><b><span data-contrast=\"auto\">five new hotels to its portfolio, including the Iberostar<\/span><\/b> <a href=\"https:\/\/www.tripadvisor.es\/Hotel_Review-g147271-d32976975-Reviews-Iberostar_Selection_La_Habana-Havana_Ciudad_de_la_Habana_Province_Cuba.html\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Selection Havana<\/span><\/b><\/a><span data-contrast=\"auto\">, which strengthens the brand\u2019s presence in the Cuban capital.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Mallorca-based company expects to reach an investment of \u20ac210 million by the end of the year, earmarked for both new projects and asset repositioning.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This strategy of solvent growth and selective expansion is reflected in solid results in different regions, reported EFE.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In Europe and North Africa, <\/span><b><span data-contrast=\"auto\">demand from traditional source markets such as Germany and Spain has remained stable<\/span><\/b><span data-contrast=\"auto\">, while growth from the United Kingdom has been notable, with 20% more visitors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Significant increases are also reported from Switzerland, Belgium, the Netherlands and the United States.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Iberostar in the Caribbean<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the two adult-only pools at the Iberostar Selection Havana Hotel. Photo: Iberostar Cuba Hotels &amp; Resorts\/Facebook<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the Americas division, the company confirms the <\/span><b><span data-contrast=\"auto\">strong performance of destinations such as Mexico, the Dominican Republic and Brazil<\/span><\/b><span data-contrast=\"auto\">, driven by the Latin American market, with growth exceeding 15%.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Argentine tourists increased their bookings by more than 30%, Canadians by 11% and Americans by 5%.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adding to this performance is the positive reception of the JOIA Aruba by Iberostar, the brand\u2019s first hotel in Aruba, which is celebrating its first nine months with encouraging sales levels.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the Caribbean, the opening of the <\/span><a href=\"https:\/\/oncubanews.com\/cuba\/economia\/turismo\/el-hotel-mas-alto-de-cuba-abre-sus-puertas-en-las-horas-mas-bajas-del-turismo\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Iberostar Selection Havana<\/span><\/b><\/a> <b><span data-contrast=\"auto\">represents an important step in consolidating the company\u2019s offering in Cuba<\/span><\/b><span data-contrast=\"auto\">, a destination where it already manages several facilities in hubs such as Varadero and Cayo Guillermo.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With this, Iberostar seeks to capitalize on the sustained interest in the island from the European and regional markets, <\/span><b><span data-contrast=\"auto\">despite the crisis facing the country\u2019s tourism sector<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among the most significant projects this year is the complete renovation of the Iberostar Selection Fuerteventura Palace in the Canary Islands, which reopened in September after a thorough transformation of its rooms and common areas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With these additions and renewals, Iberostar faces the final quarter of 2025 with a focus on consolidating its international expansion and reaffirming the <\/span><b><span data-contrast=\"auto\">importance of Cuba within its strategy in the Americas<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mallorca-based company plans to reach an investment of \u20ac210 million by the end of the year, earmarked for both new projects and asset repositioning.<\/p>\n","protected":false},"author":3134,"featured_media":329192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13902,13907],"tags":[35049,14831,14916],"ppma_author":[33546],"class_list":["post-329189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuba","category-tourism-in-cuba","tag-economic-in-cuba","tag-tourism","tag-tourism-in-cuba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iberostar strengthens presence in Cuba with luxury Selection Havana hotel and plans million-dollar investment in 2025 | OnCubaNews English<\/title>\n<meta name=\"description\" content=\"Iberostar: The Mallorca-based company plans to reach an investment of \u20ac210 million by the end of the year\" \/>\n<meta name=\"robots\" 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