{"id":48545,"date":"2015-06-03T06:45:49","date_gmt":"2015-06-03T10:45:49","guid":{"rendered":"http:\/\/oncubamagazine.com\/?p=48545"},"modified":"2015-06-02T18:05:26","modified_gmt":"2015-06-02T22:05:26","slug":"i-never-learned-anything-by-talking","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/styles-trends\/technologies-of-communication-and-media\/i-never-learned-anything-by-talking\/","title":{"rendered":"I never learned anything by talking"},"content":{"rendered":"

It\u2019s hard to get hold of him. Between his work as a journalist for CNN, his talks and promotion for his books, and the countless dreams that engulf him, we\u2019ve had to postpose our interview three times. Finally, we get him on the telephone; I\u2019m in an office, and he\u2019s at the airport, where he spends \u201calmost a quarter of my time,\u201d he tells me.<\/p>\n

Ismael Cala is a Cuban \u201cfrom Santiago\u201d\u2014as he always emphasizes\u2014who studied art history and who one fine day discovered that communication was his true vocation. He did some stringing for his provincial radio and television stations and eventually became the host of the local newscast. He was still so young that \u201cthe make-up artists had to paint a moustache on me.\u201d<\/p>\n

In the Cuban capital, his career took off. On the radio he hosted the show \u201cFrom 5 to 7\u201d during the salsa music boom, and he made it into the most popular show of the hour. He also was a central figure in the return to TV contests, on programs such as \u201cWho Knows?\u201d and emceed dances at nightclubs like the Ach\u00e9 and the Hotel Capri\u2019s Sal\u00f3n Rojo.<\/p>\n

He moved to Toronto and studied journalism. And his real graduation, he says, \u201cwas the pope\u2019s visit in 2001; CNN gave me 11 days to prepare everything, and that\u2019s really when my career started in the world of news.\u201d<\/p>\n

However, it didn\u2019t last long. \u201cI\u2019m very restless and I\u2019ve always wanted to do a lot of things.\u201d In Miami, without dissociating from CNN (for which he covered Saddam Hussein\u2019s execution), he worked mornings at the Univisi\u00f3n network and achieved unquestionable success hosting the popular Am\u00e9rica Tev\u00e9 program Calando fuerte<\/em>.<\/p>\n

Cala speaks slowly, little by little. As he relaxes, you can hear a hint of the eastern Cuban lilt in his speech. \u201cThis has been my life, until I realized that what defines me is not being a journalist, historian or host; my work has led be to become a humanistic communicator, and my concerns consist of transmitting values.\u201d<\/p>\n

Throughout his career, he has interviewed many luminaries of all types: Jos\u00e9 Mujica, former President of Uruguay; Larry King, the legendary CNN host; Rigoberta Mench\u00fa, Nobel peace laureate; and Enrique Capriles, Venezuelan opposition leader. They\u2019ve all been on the other side of his table, and he has learned something from each and every one. \u201cConversation is always a learning process, a way of complementing the view I have of things.\u201d<\/p>\n

Cala does not dwell on this; this isn\u2019t actually what he wants to talk about. I get the impression that he\u2019s waiting for questions that I haven\u2019t asked him yet, and that\u2019s why he jumps in. \u201cRight now I\u2019m starting some new projects. I want to do a short series of 40 episodes for radio, sort of mini-radio documentaries, a theater of the people, on a weekly basis. The stories are in them, and you should put yourself at people\u2019s disposition, because that way you\u2019re helpful and you help yourself.\u201d<\/p>\n

\"cala<\/a><\/p>\n

\u201cMy books have opened a path for me that I will never give up. Writing is the way that I\u2019ve found to reach more people, to provide a response to what society needs. I\u2019ve set out to provide tools that help people to know themselves and live. I\u2019ve been very lucky; a little bit of my experiences can help young people, who often feel empty when faced with the question \u2018What should I do?\u2019<\/p>\n

\u201cThat\u2019s why we\u2019ve created Cala Enterprises. It\u2019s not a company for me to become a millionaire; it\u2019s a project that creates spaces and provides consulting services. We started out with two people and now we\u2019re six, with a very efficient communication team. I really enjoy giving talks; it\u2019s the way I\u2019ve found to give back all of the good fortune that\u2019s been given to me.\u201d<\/p>\n

I interrupt him, because I\u2019m afraid if I don\u2019t, \u201cthis\u201d will become a monologue instead of an interview. I bring up the subject of his books; he\u2019s had two published so far: The Power of Listening and A Real Son of a B\u2026.<\/p>\n

\u201cThe Power of Listening is autobiographical. It\u2019s not fiction. I\u2019ve always been maladjusted, but by listening I\u2019ve learned how to grow in friends. Listening has made me into what I am, listening and observing\u2026. My interviews are always conversations in which the protagonist speaks; I always say that I\u2019ve never learned anything while talking.<\/p>\n

However, A Real Son of a B\u2026<\/em> is a fictional story that tries to turn the negative to our favor. In it, I talk about three important aspects: passion, patience and perseverance. With these three elements we can advance, and so seek our true calling.<\/p>\n

\u201cThey are brief dialogues between a \u201clife coach\u201d and a 24-year-old man, a recent film graduate who lives in Los Angeles. I wanted that to be the setting because it\u2019s a city of immigrants and the two characters are Latinos. This \u201clife coach\u201d has a lot to do with me, the young emotional illiterate that I was when I was 24, but, I repeat, it is not autobiographical.<\/p>\n

\u201cI dedicated this book to my mom. For Latinos, it\u2019s very hard to use a title like that: our mother is sacred. It comes from an insult I received on Twitter, when somebody told me I was \u201ca real son of a b\u2026.\u201d So then I thought that I had the three \u201cP\u2019s\u201d of success\u2014passion, patience and perseverance\u2014and that my entire journey has been turning the negative into positive, and even though I had to do a lot of explaining to my mother, the book came out like that: A Real Son of a B\u2026.<\/em><\/p>\n

\u201cAs human beings, we can become a better version of ourselves. I used my family history, full of violent episodes, to grow. Our quality of life is always the quality of our emotions. That is what I was going for, first with The Power of Listening<\/em> and now with this audacious thing, A Real Son of a B\u2026.\u201d<\/em><\/p>\n

As I listen to him, I don\u2019t know where the journalist ends and the preacher, the self-help book writer, begins, so I ask him about it:<\/p>\n

\u201cI\u2019m not at all worried about being called a writer of self-help books. Or of being called a preacher. I try to narrate my experience, to help people find their calling, but without looking for anything else. If they call me that and the message is effective, then I\u2019m satisfied. I perceive it in the talks that I give all over Latin America. I don\u2019t offer a method; it\u2019s a system that each person can adapt to his or her way of being.<\/p>\n

More than half an hour has gone by and he hasn\u2019t mentioned Cuba, maybe because I haven\u2019t asked, and I think this interview is increasingly done by him. When I decide to pop the question, he doesn\u2019t let me get past the word \u201cCuba\u201d:<\/p>\n

\u201cWhenever I talk to my friends, they tell me that when I try to say who I am, what they hear is somebody who is talking about what it is to be Cuban<\/em>, about Cuban culture, and how my roots are still on the island, in Santiago\u2026. I\u2019ve never stopped thinking in Cuban and feeling like part of my people. We Cubans need each other. Those differences between Miami and Havana have to be overcome already, and politics and ideology need to be separate from culture. We Cubans can\u2019t be defined by a single form of politics or ideology; being Cuban is much more than that\u2014it\u2019s sharing a hope, a culture. I\u2019m not an activist, but I do assert that we have to overcome those paradigms and recognize ourselves in our culture.\u201d<\/p>\n

\"ismaelcala<\/a><\/p>\n

This interview has slipped out of my hands. So far, after an hour of conversation, I haven\u2019t asked a single complete question\u2026. I hurry: are you coming back to Cuba?<\/p>\n

\u201cOf course. I want to do it this year, in 2015. I want to present my radio documentary project there, look for stories. I need to present my books, give my talks. I would love to do my program for CNN, but what I need most is a reunion trip, to be with my friends, with all of those people from whom I learned\u2026. I want to go back to Santiago, to Caney, travel all over my island, help my people. I\u2019m enormously homesick for my land. I want to work in Cuba.\u201d<\/p>\n

We bid each other farewell. He leaves me with the impression that he speaks with the three qualities he promotes: passion\u2014giving himself over in what he says; patience\u2014forgiving the fact that I didn\u2019t know how to ask him what he was expecting; and perseverance\u2014qualifying and defining what he says, so that we don\u2019t miss anything.<\/p>\n

But one thing he did was to make that interview, if you can call it that, into a way of convincing me that, as he suggests, listening is always much better than talking.<\/p>\n","protected":false},"excerpt":{"rendered":"

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