{"id":82503,"date":"2017-01-01T06:00:19","date_gmt":"2017-01-01T11:00:19","guid":{"rendered":"http:\/\/oncubamagazine.com\/?p=82503"},"modified":"2016-12-28T12:50:53","modified_gmt":"2016-12-28T17:50:53","slug":"dear-sarda","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/dear-sarda\/","title":{"rendered":"Dear Sard\u00e0"},"content":{"rendered":"<p style=\"text-align: right;\"><strong><em>If lovers of wine and love are bound for hell,<\/em><\/strong><\/p>\n<p style=\"text-align: right;\"><strong><em>heaven would be quite empty.<\/em><\/strong><\/p>\n<p style=\"text-align: right;\"><strong>RUB\u00c1IY\u00c1T OF OMAR<\/strong><\/p>\n<p>The history of man and wine is lost in the origins of humanity. A legend tells that a king\u2019s lover tried to commit suicide with the liqueur that emanated from the amphora where the grapes were kept in the palace and that he, on seeing her so euphoric and happy, decided to try the liquid. They ended up reconciling themselves. Thus the world inherited the privilege of wine.<\/p>\n<p>It reached Cuba on the caravels that Columbus involuntarily diverted to America in search of a new spice route. The mariner celebrated with wine the arrival to <em>the most beautiful land\u2026.<\/em><\/p>\n<p><a href=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/vinotinto-755x490-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83374\" src=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/vinotinto-755x490-1.jpg\" alt=\"vinotinto-755x490\" width=\"755\" height=\"490\" \/><\/a><\/p>\n<p>Enologist Joan Sard\u00e1 \u201cfell in love with Cuba\u201d during a tourism visit from Havana to Caimanera. The owner of a family enterprise that emerged in 1927 in the Central Pened\u00e9s close to Barcelona, he brought light to Cuba.<\/p>\n<p>\u201cSard\u00e1 was a friend of Cuba, daring, extremely humane. He was one of the few foreign entrepreneurs who withstood the difficult times; he did not hesitate to give a lecture on wines by the light of a lantern,\u201d that\u2019s how his friend Elsa Lavastida Rodr\u00edguez, commercial manager for Cuba of JOAN SARD\u00c1, describes him.<\/p>\n<p>\u201cWe are celebrating the 25 years of JOAN SARD\u00c1 in Cuba, an enterprise that has greatly contributed to the country\u2019s professional formation, especially of sommeliers. We have grown on a par with tourism in Cuba and we are in the majority of the hotel chains, we participate in all the fairs related to the sector. We have created the event Don Sommelier where three champions were awarded in Cuba, among all the wine specialists, in addition to recognizing The Young Promise of the Formatur schools,\u201d Lavastida adds.<\/p>\n<p><a href=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/Casa-Alejandro-Robaina-30-12-2007-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83376\" src=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/Casa-Alejandro-Robaina-30-12-2007-1.jpg\" alt=\"casa-alejandro-robaina-30-12-2007\" width=\"800\" height=\"600\" \/><\/a><\/p>\n<p>The Blu Diamond company convened another Don Sommelier for December 11-15 in tribute to deceased president Joan Sard\u00e1, for everything he contributed to the culture of wine in Cuba. The Hotel Nacional de Cuba, which during the last fair paid tribute to him, will soon include him in its hall of fame.<\/p>\n<p>SARD\u00c1 continues conserving the enterprising spirit of its founder and is proud to have introduced in Cuba the necessary enological culture to be on a par with the requirements of tourism on the island.<\/p>\n<p><a href=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/copas-uvas-vino-blanco-vino-tinto-755x490-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-83372\" src=\"https:\/\/oncubanews.com\/wp-content\/uploads\/2016\/12\/copas-uvas-vino-blanco-vino-tinto-755x490-1.jpg\" alt=\"copas-uvas-vino-blanco-vino-tinto-755x490\" width=\"755\" height=\"490\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If lovers of wine and love are bound for hell, heaven would be quite empty. RUB\u00c1IY\u00c1T OF OMAR The history of man and wine is lost in the origins of humanity. A legend tells that a king\u2019s lover tried to commit suicide with the liqueur that emanated from the amphora where the grapes were kept [&hellip;]<\/p>\n","protected":false},"author":3371,"featured_media":83373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13906],"tags":[],"ppma_author":[33924,12975],"class_list":["post-82503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship-in-cuba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dear Sard\u00e0 | OnCubaNews English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/dear-sarda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dear Sard\u00e0 | OnCubaNews English\" \/>\n<meta property=\"og:description\" content=\"If lovers of wine and love are bound for hell, heaven would be quite empty. RUB\u00c1IY\u00c1T OF OMAR The history of man and wine is lost in the origins of humanity. A legend tells that a king\u2019s lover tried to commit suicide with the liqueur that emanated from the amphora where the grapes were kept [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oncubanews.com\/en\/cuba\/economy\/entrepreneurship-in-cuba\/dear-sarda\/\" \/>\n<meta property=\"og:site_name\" content=\"OnCubaNews English\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-01T11:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oncubanews.com\/en\/wp-content\/uploads\/2016\/12\/Vino-sarda-755x490-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J. J. 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