{"id":83681,"date":"2017-01-03T06:13:04","date_gmt":"2017-01-03T11:13:04","guid":{"rendered":"http:\/\/oncubamagazine.com\/?p=83681"},"modified":"2017-01-02T09:22:04","modified_gmt":"2017-01-02T14:22:04","slug":"chanel-continues-with-cuba","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/styles-trends\/fashion-styles-trends\/chanel-continues-with-cuba\/","title":{"rendered":"Chanel continues with Cuba"},"content":{"rendered":"

This skiing season in Courchevel, France, will be less cold than usual. The warmth will not be the result of the temperature but rather of the clothes, footwear and accessories of Chanel\u2019s 2016\/2017 Cruise Collection, inspired on Cuba.<\/p>\n

The prestigious fashion house announced in a press release that the Cruise Collection, an aesthetic inquiry into the island\u2019s culture and visualization, will be present from December 14 to April 2017 in the ephemeral boutique that Chanel opened in the French nation\u2019s ski station of Courchevel, which has the highest demand.<\/p>\n

\u201cStretching over 160 square meters and two floors, this beautiful space is inspired on Cuba\u2019s architecture and vibrant colors. As a tribute to the 2016\/2017 Cruise Collection, the set design mixes Havana\u2019s atmosphere with Chanel\u2019s codes.\u201d<\/p>\n

Courchevel\u2019s pop up store had been opened in the winter of 2013, when haute couture took over the French Alps, not just inside the boutique, but also in the telephone booths, in which \u201cportraits of Mademoiselle Coco, Karl Lagerfeld and sketches of Chanel\u2019s most representative symbols, from camellias to the double \u201cC,\u201d said Vogue\u2019s review from that time.<\/p>\n

Last May Karl Lagerfeld, Chanel\u2019s creative director, landed in the Cuban capital with his troupe, in what was considered the first visit by a luxury fashion house to the island. The Kaiser himself described the event as a \u201chistoric and mischievous revolution that will live on in the annals of the house\u2019s springtime ritual.\u201d<\/p>\n

In the press release issued apropos the event Chanel refers to it as a \u201chistoric and mischievous revolution that will live on in the annals of the house\u2019s springtime ritual.\u201d She also speaks of a \u201cspirit of insolent modernity, of boyish femininity.\u201d<\/p>\n

The collection\u2019s thread was the reinterpretation of the guayabera, named by Lagerfeld the \u201cCuban tuxedo.\u201d<\/p>\n

This event once again turned the world\u2019s spotlights on Cuba during a year which especially featured a great deal of press coverage, including President Barack Obama\u2019s visit, the passing of entertainment and cultural celebrities through the island, a Major League Baseball team\u2019s game and the shooting of Hollywood movies.<\/p>\n

Afterwards, in October, the collection\u2019s publicity campaign was launched, featuring models Stella Tennant and Mica Arga\u00f1araz. The photo session and the filming of the promotional video were made in Saint Tropez, perhaps in an attempt to evoke the coast, the waters and the streets of Havana. The Cruise Collection has been on sale since November in Chanel boutiques.<\/p>\n