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<\/a>She speaks without boasting, but with evident propriety. If the subject of the conversation is design, she shows the maturity of an acclaimed person. She appeals to the artistic vision materialized in her career. She walks on terra firma.<\/p>\n
She decries the lack of style of the designer, that it can only be the channeled between a message and a client as is usually affirmed in the academy. \u201cConnecting things is fundamental,\u201d she affirms, \u201cbut so is creating, proposing. That\u2019s why I have been increasingly putting my trust in what I have to say.\u201d<\/p>\n
And what Idania del R\u00edo has to say is surprising.<\/p>\n
Her aesthetics captivates for its apparent simplicity, but her drawing recalls that of a child although there is nothing na\u00efve in her proposals. Humor, she specifies, is one of her creative keys.<\/p>\n
\u201cI am not the most fun persons in the world, but I believe that a sense of humor is of great help when confronting problems, the things that happen every day. It\u2019s something I enjoy, because life in general is rather difficult, and if you don\u2019t have a sense of humor then it is more difficult. That\u2019s why my work always has a bit of humor, a sort of positivity that is very inherent in me. I want everything to be right, that everything be nice, although not because of this am I alien to the things that are really not like that.\u201d<\/p>\n
Idania feels her creative work as \u201ca zone of a lot of peace.\u201d \u201cWhen I have problems it\u2019s always good for me to do something; as well as when good things happen. Somehow I feel protected by doing this.\u201d<\/p>\n However, far from the peacefulness that her words suggest, today she spends a great deal of the day \u201cupset because of the stress of the work.\u201d Hers, she says, is a \u201ccreative upsetting,\u201d a \u201cboost to start working.\u201d<\/p>\n The blame for this stress is Clandestina, the design shop-studio she opened in February 2015 in Old Havana together with Spaniard Leire Fern\u00e1ndez. In it, the artist has put all her experience and will.<\/p>\n \u201cFor me Clandestina has been like a capsule where I have been able to develop many aspects of my profession. I\u2019ve worked the identity in the design, which is something that always interested me, and I feel I have grown a lot. But I also get upset when there are things I can\u2019t do. There are still many technological limitations, of materials, of perception, and that can be frustrating. But above all this, the best part is always to achieve a competitive product. It\u2019s like learning something every day.\u201d<\/p>\n The beginnings, she recognizes, were complex. \u201cWhen we started we were simply two busybodies, two outsiders in an almost unknown world, we were clandestine. That was our philosophy. And although we have had to learn on the way, we are interested in maintaining that profile, to continue distanced from the most homogeneous fashion, the fast fashion.\u201d<\/p>\n<\/a>