{"id":97705,"date":"2017-07-09T06:00:10","date_gmt":"2017-07-09T10:00:10","guid":{"rendered":"http:\/\/oncubamagazine.com\/?p=97705"},"modified":"2017-07-08T17:24:09","modified_gmt":"2017-07-08T21:24:09","slug":"rosana-vargas-each-one-of-our-pieces-has-something-to-tell","status":"publish","type":"post","link":"https:\/\/oncubanews.com\/en\/cuba-usa\/rosana-vargas-each-one-of-our-pieces-has-something-to-tell\/","title":{"rendered":"Rosana Vargas: \u201cEach one of our pieces has something to tell\u201d"},"content":{"rendered":"

Passionate, forceful, intense, artisan Rosana Vargas seems to leave a bit of her life in every piece and project into which she puts her energy. I remember her beginnings, more than a decade ago, and since then she has not stopped. Her ascent has been vertiginous, especially in the last five years, ever since she registered her brand ROX 950.<\/span><\/span><\/span><\/p>\n

Rosana is temperamental, perfectionist, obstinate, on occasions harder than the metals she bends, very demanding, especially with herself, but exceptionally humane and sensitive, which is translated into her creations. Her strength is contagious like her faith. She has \u201cdragged\u201d quite a few people with her undeniable leadership, a quality that, like her pieces, she has provided with passion.<\/span><\/span><\/span><\/p>\n

\"Rox.<\/a>
Rox. Photo by Antonio Hern\u00e1ndez<\/figcaption><\/figure>\n

An explosive woman has renovated the pulse of Cuban silversmithing. She has changed the rules of a centuries-old hermetic and sexist business. Her weapons are the design and the beauty of the simple and the exclusive.<\/span><\/span><\/span><\/p>\n

We find original designs turned into genuine \u201chandmade\u201d jewels that lead us to question, once more, if silversmithing is an art or a trade. The original, transgressive, diverse and imposing ROX 950 gets here, and many already identify it on the streets and it continues revitalizing the market. <\/span><\/span><\/span><\/p>\n

Daughter of Vulcan and Mercury, Greco-Latin gods of metal forging and trade, Rox has achieved being a great artist and a great producer and marketer, be it from her shop-venue or in the almost 20 outlets in select sites, like the most recent inaugurated in the shop of the Gran Hotel Manzana Kempinski.<\/span><\/span><\/span><\/p>\n

What\u2019s behind this creator, mother of three children and of dissimilar jewels? What is her secret? Read here, among her answers, some of the keys to understand her.<\/span><\/span><\/span><\/p>\n

\"Rox.<\/a>
Rox. Photo by Antonio Hern\u00e1ndez<\/figcaption><\/figure>\n

How did everything start?<\/b><\/span><\/span><\/span><\/p>\n

It was born from the idea of sharing, creating and making come true a dream with my own effort. Instead of starting with the idea, as many do, I first learned the technique. I started to understand what the trade consisted of, to dominate it to later give free rein to my imagination. I come from Civil Engineering, a formation that has been of great use to me, because geometry and calculus are necessary for this trade. I started to adapt to having other hands around me, to work with another person. The assistant learned, because I like to share my knowledge, thus very good students (today silversmiths) have come out of this, like my sister Bertha, which in turn also teaches. <\/span><\/span><\/span>En busca del sol<\/b><\/span><\/span><\/span>, our social project that acts as a silversmithing practical academy, was born from that.<\/span><\/span><\/span><\/p>\n

School, family business, social project, what is ROX 950?<\/b><\/span><\/span><\/span><\/p>\n

All that. ROX 950 is also a family business because we work with my sister, my husband\u2019s son, also a very good artisan, and my husband Antonio Hern\u00e1ndez, who is a photographer and has the great responsibility of visualizing all our projects and activities. ROX 950 is a good team, more than 40 persons. I am fortunate to have them all and it gives me tranquility; I hope they are here for a long time. We still aren\u2019t a big enterprise and we\u2019re not in harvesting time but rather in a time of continuing to plant.<\/span><\/span><\/span><\/p>\n

Based on your slogan, you give great importance to exclusivity, how do you assume the exclusive?<\/b><\/span><\/span><\/span><\/p>\n

There are different ways of being exclusive. The art has a great deal to do with the desire to communicate following the aesthetic; that is exclusiveness. To aesthetically make something simple and elegant that transmits our seal and the history of each collection. We try to make each piece special and unique. Although they are mass produced they are all handmade, we want to maintain this, the magic of the step by step, because each one of our pieces has something to tell.<\/span><\/span><\/span><\/p>\n