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Gerardo González Núñez

Gerardo González Núñez

Photo: Otmaro Rodríguez.

What would have happened to tourism in Cuba without Obama and without Trump?

Recently, the National Statistics Bureau of Cuba (ONE) announced that, preliminarily, the country received 4,275,558 tourists in 2019, which represented a 9.3% drop in relation to 2018. This result reaffirms a slowing-down trend in tourism that started being verified in 2018 when the number of tourists received barely grew 1.2% compared to 2017. The Cuban authorities, as well as various academic media, have focused on the decrease of American tourists, the result of punitive measures established against Cuba by the administration of Donald Trump, as the reason that explains the previous trend. According to these preliminary data, the number of U.S. visitors totaled 498,067, for a decrease of 22% compared to 2018. It is indisputable that based on the thaw in relations between the United States and Cuba, under the administrations of Obama and Raúl Castro, respectively, the visits of American tourists to the island increased significantly. Although before 2014 the number of such visitors barely reached 100,000, by 2018 they accounted for 638,000, making the United States the second largest market, behind Canada. A similar boost was the segment of emigrated Cubans, who that same year reflected a figure of just over 600,000 visitors, for a 66% increase compared...