After more than a year out of the Cuban market Bavaria brewery returns to Cuba bringing with them a variety of proposals. The Dutch company, known primarily for its beer, is now in negotiations with major Cuban importers to include all its distribution lines in the country.
According to its sales specialists Bavaria intends to exploit new market niches in Cuba with its other lines of production. The best-known global product is Bavaria Premium Pils lager. The brewery also makes a popular alcohol-free beer, Bavaria 0.0%, a star product for people who shouldn’t consume alcohol like pregnant or nursing women; malts are also available in apple, caramel, lemon and karkadé flavors.
The main objective is to achieve a greater appeal in line with the growing needs of its customers, the challenges within the sector the competition has set and the level of information about the drinks their consumers have acquired.
Regarding the proposals they bring they include the entire range of the company’s productions. Among them stand out the Bavaria Premium, and the 8.6 in different versions (Red , Gold , and Original ) and tin and bottles packaging, as well as its new malt flavors that should be closer to national customer preferences .
Founded in 1719 the company owned by the Swinkels family exports to 120 countries, annually produces 6.5 million hectoliters of beer and its annual turnover is approximately 400 million euros. Its products, made with natural ingredients, are covered by the ISO 26000 quality standards they have maintained since the eighteenth century.
By: Melbys Nicola
