Thirty posters are exhibited these days in the Latin American Gallery of Casa de las Americas. Thirty designers born in different territories around the world converged on the Glob-All Mix project, coordinated, conceptualized and curated by renowned designer Felipe Taborda.
"When it reports came out that Rio would host in 2012 the United Nations Conference on Sustainable Development – Rio + 20, I immediately thought of repeating the project 30 posters for Environment and Development, held 20 years ago at United Nations Conference on Environment and Development – Rio ’92. I invited 30 leading designers, from all over the world, and all accepted the challenge of participating in the project Glob-All Mix – 30 posters for a Sustainable World "explains Taborda and describes the result as" sensational ".
Five continents converge this way, through the creativity of graphic artists from ‘large’ and ‘small’ countries in a common reflection conceived from dissimilar expressive tools. Among them, Cuban Pepe Menéndez brings the Creole vision with the careful use of color, little visual resources and clean lines on white a background.
This exhibition was shown in the city of Rio de Janeiro during the event which brought together heads of state and delegations from the four corners of the world. Also, in other parts of the world, people could enjoy it almost simultaneously, while citizens, environmentalists, intellectuals, and officials kept abreast of meetings pursuing consensus around an ‘Earth’ for future generations.
Although, of course, green predominates along all its derivatives, the group presents itself as an explosion of colors and textures that ignore boundaries: geographic, ideological, aesthetics … Thus the lines dissipate between the pictorial, the graphic and photographic, to blow even the canons and functional principles of such an event.
Halfway between the good communication and the arts find the exponents of Glob-All Mix their place in addressing "an issue that involves and calls everyone, the environment", in the words of José Eduardo M. Felicio, Brazilian Ambassador to Cuba.
Particularly remarkable are the proposal of Israeli David Tartakover and Danish Gitte Kath. Both posters are notable for their successful employment of universal symbols. The first refers to an item that are used as ornaments in many car, those little odorant trees, and the second openly uses the silhouette of Christ the Redeemer and sculpture that is a message of love and brotherhood, representative of Rio de Janeiro.
This symbolizes, first, that ‘synthetic’ world, which simulates offer comfort, to please some, and intends to rise as a substitute for vital wealth of the planet, while the other, the various threads that decorates the image of the statue, are close to the spirit with which they promoted the international event in the South American giant.
Other interesting ideas also come from China, Argentina, Poland, England and Russia. The population growth in the world, the hegemony of corporations over the demands of civil society, the industrial use of radioactivity, with its’ advantages’ and ‘waste’, the duality’ economic growth / sustainable development ‘, and global warming are some of the points part of the global discussion that are here approached from clear complaint positions or from doubt and questioning.
"To be effective, development must follow sustainable methodologies. ‘The true sustainable development, they say, both protect the environment and create jobs, eliminate poverty and reduce inequalities’ "recalls Helen Clark, Administrator of United Nations Development Programme quoting the final document adopted. It is then necessary to note with a conscientious approach to the characters introduced by fellow Brazilian Fabio Arruda on his intensely violet background: we are all part of "only one planet".
Author
Mabel Olalde Azpiri
