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OnCuba editorial staff

OnCuba Staff

Cuban-American businessman Hugo Cancio speaks during the global launch of the deCancio Foods brand at the FIHAV 2023 Havana International Trade Fair. Photo: Otmaro Rodríguez.

deCancio Foods at FIHAV 2023: global launch of a “very Cuban” brand

Although recently launched on the market, deCancio Foods hopes to become the favorite of Cuban kitchens. “The best in every home” is the intention that became the new brand slogan that had its global launch in the context of the FIHAV 2023 Havana International Trade Fair. Created by Cuban-American businessman Hugo Cancio, president of the Fuego Enterprises company, deCancio Foods pays tribute to a family legacy and also, to Cuban roots and traditions, even though it does not intend to be marketed only on the island. Its presentation, this Tuesday afternoon at the Fuego stand and the Katapulk Marketplace was one of the events of the day at the Fair and was attended not only by participants and the press accredited to FIHAV but also by authorities such as the Cuban First Deputy Minister of Foreign Trade and Foreign Investment Ana Teresita González, foreign diplomats, and well-known artists. In the presentation, Cancio highlighted “the Cubanness” of the brand, which for the moment imports its products from the United States, and he explained the reasons for launching it on the island. “My personal story cannot be separated from Cuba, because it begins in Cuba and has always remained very connected with...

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