The Iberostar tourism group has closed the first nine months of 2025 with a positive balance, marked by a 10% increase in global sales and an 8% rise in the Average Daily Rate (ADR). In this context, the company has added five new hotels to its portfolio, including the Iberostar Selection Havana, which strengthens the brand’s presence in the Cuban capital.
The Mallorca-based company expects to reach an investment of €210 million by the end of the year, earmarked for both new projects and asset repositioning.
This strategy of solvent growth and selective expansion is reflected in solid results in different regions, reported EFE.
In Europe and North Africa, demand from traditional source markets such as Germany and Spain has remained stable, while growth from the United Kingdom has been notable, with 20% more visitors.
Significant increases are also reported from Switzerland, Belgium, the Netherlands and the United States.
Iberostar in the Caribbean
One of the two adult-only pools at the Iberostar Selection Havana Hotel. Photo: Iberostar Cuba Hotels & Resorts/Facebook
In the Americas division, the company confirms the strong performance of destinations such as Mexico, the Dominican Republic and Brazil, driven by the Latin American market, with growth exceeding 15%.
Argentine tourists increased their bookings by more than 30%, Canadians by 11% and Americans by 5%.
Adding to this performance is the positive reception of the JOIA Aruba by Iberostar, the brand’s first hotel in Aruba, which is celebrating its first nine months with encouraging sales levels.
In the Caribbean, the opening of the Iberostar Selection Havana represents an important step in consolidating the company’s offering in Cuba, a destination where it already manages several facilities in hubs such as Varadero and Cayo Guillermo.
With this, Iberostar seeks to capitalize on the sustained interest in the island from the European and regional markets, despite the crisis facing the country’s tourism sector.
Among the most significant projects this year is the complete renovation of the Iberostar Selection Fuerteventura Palace in the Canary Islands, which reopened in September after a thorough transformation of its rooms and common areas.
With these additions and renewals, Iberostar faces the final quarter of 2025 with a focus on consolidating its international expansion and reaffirming the importance of Cuba within its strategy in the Americas.
