Revenues of 827 million dollars is the new growth record for Corporación Habanos S.A, 16% above the results for 2023.
The Cuban-Spanish company closed last year with more than 4,000 specialized points of sale around the world, including 21 Cohiba Atmosphere, 168 Casas del Habano, 602 Habanos Terras, 1,321 Habanos Especialistas and 2,600 Habanos, said this Monday the group’s commercial vice president, Jorge Pérez, quoted by Prensa Latina news agency.
Compared to the previous year, “the sales network has remained in a stable position,” Pérez added during the press conference that kicked off the 25th edition of the Habanos Festival, February24-28, attended by more than 3,000 participants from 110 countries.
For its 15th anniversary, the Behike line will be the focus of the 25th edition of the Festival, which will highlight the conception of this product, made from a tobacco fermented three times and only from the best leaves of each harvest.
The corporation reached three decades of its founding last September with revenues of 721 million dollars in the last year, a record of international sales.
Founded in September 1994 and considered the leading company in the commercialization of premium cigars in the world — even without having access to the United States market, due to the embargo/blockade —, Habanos S.A. has a presence in more than a hundred countries on five continents.
In its 30 years of operations, it has tripled its consolidated turnover, which confirms “its continued success and its strong positioning in the world market,” according to its co-presidents, the Cuban Maritza Carrillo González and the Spaniard Luis Sánchez-Harguindey.
The company markets 27 premium brands, all hand-rolled and under the Protected Designation of Origin (PDO), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, Trinidad and H.Upmann.
Among the corporation’s most important milestones in its three decades is the launch of the Behike Line, from the Cohiba brand, which many experts place at the forefront of premium cigars.
