The Cuban enterprise Xetid, specializing in computing, automatics and telecommunications, is working “right now” in the EnZona app, which aims to “unify all the island’s electronic commerce,” according to the Cubadebate website.
The application, whose launching date has not yet been announced, will be able to “manage all electronic transactions” between individuals, enterprises, cooperatives and the private sector; as well as business administration and online shopping, from a mobile device.
EnZona will have two types of accounts: Customers and Business, in which people must register. The first of these will be used primarily for transactions between individuals and all enterprises or entities that offer gastronomic services, grocery stores, stores selling in hard currency, pharmacies and stores selling materials, according to Cubadebate.
It will also be used to collect or pay using the unique QR code.
To facilitate the operation of your app, Xetid created a cashier prototype with a barcode and QR reader, in addition to the debit card. In this way, the customer could “check out” the selected products in a store and pay using the cell phone, without the need for salesclerks.
“Only one person in the commercial establishment would be enough to verify the receipt provided by the Xetid device after the operations,” says the Cuban publication, according to which these devices could be placed in stores to guarantee “more immediate management” of purchases, as well as “direct access” to bank accounts and the extraction of money.
For its part, the Business profile, in addition to providing customers with information about the enterprise, will allow you to receive payments for services and display information on what you offer and the prices.
“All the financial actions that are currently carried out between enterprises and individuals could be simplified to something as basic as scanning the product’s barcode, ordering the desired amount and making the payment, without a word being said between the salesclerk and the customer,” explains Cubadebate.
In this way, it affirms, “lines could be eliminated, facilitating the enterprises’ transparency and reliability, as well as making the accounting easy and simple.”
In addition to the application, whose operating system does not require digital publication, Xetid is also preparing a website “for both clients and state enterprises, cooperatives or the private sector.” It will allow entities to manage their accounts, business operations, staff, services and even the corporate image.
The application and the EnZona web platform respond to a system already established in countries such as China “to facilitate all kinds of actions that, on a day-to-day basis, are mislaid, stopped and, in the best of cases, delayed,” according to Cubadebate, which affirms that “we only need the will to want to carry it out”.
Its creation and future operation is part of the “computerization of society” strategy, one of the priorities of the Cuban government since Miguel Díaz-Canel assumed the presidency.
As part of it, government entities, enterprises and state officials have created their own websites and profiles on social networks, surfing on the internet was implemented through mobile devices and some initiatives have been launched for electronic commerce like the “Super Fácil” digital commerce center, created by the Information Technologies and Advanced Telematic Services Enterprise (CITMATEL).
