Meliá Hotels International will develop four new hotel projects in Cuba, where it has a total of 33 establishments through which the bulk of the 3.5 million tourists that Cuba expects is expected will stay, the company indicated this Friday.
The first to be carried out this year will be the INNSiDE Habana Catedral, a completely new 50-room hotel that will mark the entry of this Meliá brand in the Cuban capital.
The second consists of the historic Plaza de La Habana Hotel, with 188 rooms, which will be incorporated into the portfolio of The Meliá Collection, the youngest luxury brand in the group that encompasses the company’s most unique and charismatic hotels.
Also in Havana, the company will assume the management of the historic Sevilla Hotel, with 178 rooms, considered a symbol in the heritage city and which is incorporated into the Affiliated by Meliá network.
En el día de ayer, quedó rubricado el acuerdo entre #MeliaCuba y @grancaribehotel para la gestión del que será el hotel Sevilla Habana Affiliated by Meliá: ¡un nuevo paso en nuestra apuesta por #CubaUnica!#FITCuba2023 pic.twitter.com/c44UufMhRM
— Meliá Cuba (@MeliaCuba) May 4, 2023
Finally, it will manage the Sol Turquesa Beach Hotel in Holguín, a 531-room accommodation located on Yuraguanal beach with a design that simulates a Spanish hacienda from the late 19th century.
Based in Palma de Mallorca, Meliá Hotels International has nearly 400 hotels open or in the process of opening in more than 40 countries under ten brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá.
Cuban government highlights tourism’s “gradual recovery trend”
By adding these new facilities, the Spanish company consolidates itself as the one with the strongest presence in the tourism market in Cuba, whose authorities hope to recover this year.
At the recently concluded FITCuba 2023 Tourism Fair, held in the Morro-Cabaña historical-military park in Havana, the head of the island’s Ministry of Tourism (MINTUR), Juan Carlos García Granda, ratified the purpose of reaching the 3.5 million visitors, after a 2022 in which the forecasts were not met.
During a balance of tourist activity last year, the MINTUR confirmed that in that period the island received 64.6% of the 2.5 million planned tourists. This, in turn, represents 37.8% of those who did so in 2019 and a growth of 4.5 times compared to 2021.
Nor was the sector’s income plan met, which reached up to 74% of what was expected, which represented only 36.2% of what was entered in 2019.
EFE/OnCuba
