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Cuervo y Sobrinos

by
  • Bertha Elena Navarro
    Bertha Elena Navarro
February 1, 2013
in Uncategorized
0

1882年在哈瓦那城建立,这个著名的商标Cuervo y Sobrinos尽管还生活在历史中心。所以在哈瓦那或其他的地方找到不认识Cuervo y Sobrinos之家的人,说明了它的重要性,这个商标从它成立就被买了。持有人是岛上唯一的进口名表Roskoff 和 Longines的商人,也就是说,就全世界最著名的2个品牌。

谢谢这本书Oro Hispano-Americano,出版于1917年,让我们有可能了解到珠宝店Cuervo y Sobrinos的起源,那时候“全岛最有信誉的企业之一,主导者大部分的贸易竞争”,根据这个广告,还有“也是古巴最坚实的商业实体之一”。创始人Marcelino Ramón Fernández y Cuervo先生,和最初的Armando F. Río y Cuervo先生引导,因为竞争和Ramón勤劳而著名,就这样,和他的两个侄子的合作Plácido y Lisardo Río y Cuervo。

由于之后的广告,他的设计让我们想到20世纪20年代发行,我们都知道Cuervo y Sobrinos之后搬到了San Rafael 和 Águila大街,知道现在都还保持着他的商业特色,旧址任然存在。尽管招牌已经不见了,曾挂在外门廊最高处与人行道垂直,提醒行人们注意商标,Cuervo y Sobrinos在许多哈瓦那人的记忆力就是品质的同义词。

随着这个标语“信任的珠宝匠”,商店不仅出售竞争的Rolex 和Longines手表,黄金的,钢的,而且还有为绅士提供的各色的18k的金戒指和黄水晶戒指;各种精致的结,多样的搭扣和别针,全部都是圣诞节特价,“预计达到的数字不重要,重要的是一个经济的礼物和一个符合喜好的物品”。 

由于命运的安排,和制作旧表的经验,一家意大利公司发现的的Cuervos y Sobrinos的存在,几年前灭绝的老品牌。经过详细调查,在Caveau的老珠宝店,新业主发现一小部分的器械,完整的,因为从来没有被安装。这恢复了久负盛名的品牌,通过优雅的模式,以独一无二的方式,唤起著名的古巴雪茄协会。 ‘锦绣’,’稳健’,’突出’ 新手表有着相同的风格和技术质量,现在又增加了吸烟的快感,也是目前的业主的目的,从来没有失去那个原始的古巴的封印。

发现之后,哈瓦那城市历史办公室加入重新树立商标和建立一个新的仓库。在新的位置响应到修复的过程中,Cuervo y Sobrinos被加入。一个商标的存在老城区周围移动。毫无疑问,位于哈瓦那最繁忙的要道,Cuervo y Sobrinos已经130岁了,但直到今天,仍然像是一个被施了魔法的宫殿。

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  • Bertha Elena Navarro
    Bertha Elena Navarro
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