LezKno says the most attractive aspect of photo-ceramics is “enjoying the whole process,” because it is more than just snapping a photo; it is combining photography with the skilled work of transferring images to ceramic. “It is manual, artisan work, not serialized or automated as many believe, and it’s done tile by tile,” he explains.
Photo-ceramics is “a very complex process at every stage. It requires sacrifice, long hours of work, possible mistakes or interruptions, and moreover, it involves the most artisanal aspect of ceramics, screen-printing, and other techniques. All of that makes it possible to take the artistic and creative level of the work to a higher level,” the artist told OnCuba in an interview.
Art is something hereditary for Yasser: his grandfather, Fernando Lezcano Miranda, was an outstanding photojournalist. Thanks to the elder Lezcano, a photo exists of Rafael Trejo, a young man murdered in 1930 during student uprisings against the Gerardo Machado dictatorship. While Yasser did not know his grandfather—who died at a young age—it does “make him proud” to know he was celebrated, and that “he approached artistic photography with an unrivaled elegance; he explored landscapes, nudes, and even painted photography, given that color film didn’t exist in his time.”
In addition, Fotocerámica LeZkno is aiming to grow its markets, including in the United States. “People in the United States have shown interest in the production of our murals and household articles, and I’m happy about that, but I’m very clear on the idea that I will always defend the artistic essence that, I believe, is what makes us different.”
Years ago, people called him “crazy” for leaving a comfortable job behind to devote himself entirely to photography, he says. “I have no regrets about making that decision, because I still have my dreams, although with my eyes wide open. That’s what Fotocerámica LeZkno is—a dream to be shared.”