OnCuba team met Wednesday with a group of Cuban and foreign entrepreneurs in the Bar Restaurant Espacios (Spaces). The meeting was chaired by Hugo Cancio Morúa, founder and editor in chief and ArtOnCuba and OnCuba Magazine, and Tahimi Arboleya Delgado, editorial director of the project and permanent correspondent in Cuba, who explained the achievements of the company since its founding in March 2012.
Also professors from the School of Communication at the University of Havana: Yadir González Hernández and Beatriz Pérez Alonso participated and gave talks on comprehensive advertisement communication models.
During the meeting they presented the newest OnCuba project in the works: transmedia series Havana All Nigth . Designed in eleven episodes, each 4-5 minutes long, Havana All Nigth intends to answer questions every traveler has when he gets to an unknown place: where to eat, drink, dance, listen to music, socialize or appreciate art.
Karla Maria Venereo , general producer of the project, and Luis Alejandro Yero , director, explained that the video transmedia series occupy the core of the product, which will be enriched with the use of collaborative mapping , feedback with users through social networks and encouragement of interactions between communities that will be addressed . Audiovisual materials, text, image and hyperlink compose a speech connected with each other, with multiple points of entry, either from Youtube , OnCuba website , or any of the social networks will take the traveler on a personal journey through the different leisure circuits that make up Havana nights.
