The Cuban Council of Ministers established the Country Brand of the Republic of Cuba, its functions and the regulations for its use through Decree 54/2021, the Agencia Cubana de Noticias (ACN) news agency reported.
The regulation, published this Thursday in the Gaceta Oficial, describes the Country Brand as an “official sign whose ownership corresponds to the Cuban State, and is made up of a red triangle with a solitary white star in the center, followed by the word Cuba, in blue and with a capital letter.”
Likewise, the Decree establishes the organization of the Country Brand Council, which will be in charge of authorizing the use of this sign, regulating its promotion and protecting, both nationally and internationally, its administration, control and defense.
Said council, which has its own legal status and is part of the new Institute of Information and Social Communication, will also be responsible for the measures to be adopted in the event of infringements in the use of the brand.
According to the ACN, the new norm is applicable to individuals and legal entities, national or foreign, with permanent domicile or not in Cuban territory, who use the Country Brand as an indication of the identity and national origin of their goods and services, as well as the identification of the country as a suitable place for foreign investment, tourism and holding events.
The Decree, which will take effect within 180 days, establishes that the Country Brand fulfills the functions of officially representing Cuba, highlighting the promotional communications that are issued by the persons authorized for their use, distinguishing Cuban goods and services and their quality, in addition to promoting the achievements made in different sectors, as differentiating characteristics that can contribute to their promotion for exports.
In addition, it indicates the methods for requesting authorization to use the brand and the corresponding fee, and clarifies that said authorization is personal and non-transferable, and is granted for a period of five years, as of the date on which the resolution that grants the right comes out.