ES / EN
- May 17, 2022 -
No Result
View All Result
OnCubaNews Needs You
OnCubaNews
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors
OnCubaNews
ES / EN
ADVERTISEMENT
Home Cuba

Habanos celebrates its 25 years with leading position and “not worried” about the Helms-Burton Act

The Spanish-Cuban joint venture is reaching the quarter century consolidated as a world leader in the marketing of premium cigars, despite not being able to sell its products in the U.S. because of the embargo.

by OnCuba Staff, OnCuba editorial staff
September 15, 2019
in Cuba
0
Vice President of Development of Habanos S.A. José María López Inchaurbe shows one of the famous Cuban cigars. Photo: Otmaro Rodríguez.

Vice President of Development of Habanos S.A. José María López Inchaurbe shows one of the famous Cuban cigars. Photo: Otmaro Rodríguez.

The Habanos S.A. company, which markets the famous Cuban cigars, is celebrating its 25 years of being founded with increased sales and “not worried” about a possible lawsuit against it under the Helms-Burton Act, fully activated by Donald Trump’s government.

The Spanish-Cuban joint venture is reaching the quarter century consolidated as a world leader in the marketing of premium cigars, company executives reported this Friday at a press conference held at the Meliá Cohiba Hotel in Havana.

Habanos capitalizes 70% in units and 80% in value of the international market, with the exception of the United States, where it cannot sell its products because of the embargo. Its commercial operations cover more than 160 countries and in 2018 it achieved a record revenue of 537 million dollars, a 7% increase over the previous year.

Ernesto González, the company’s Director of Marketing Operations, confirmed that the expectations point to continuing this growth in the current year and assured that its leadership rests in the pride of representing “an emblematic product of Cuba, symbol of its identity” and with a unique quality, recognized by premium cigar lovers throughout the world.

Ernesto González Rodríguez (r), Director of Marketing Operation of Habanos S.A., speaks during a press conference for the company’s 25th anniversary, held at the Meliá Cohiba Hotel in Havana. Beside him, José María López Inchaurbe, Vice President of Development of the Spanish-Cuban company. Photo: Otmaro Rodríguez.

For his part, Vice President of Development José María López Inchaurbe highlighted the marketing work carried out in these 25 years, always under the maxim of “sell more and sell better” and with the use of renovating strategies and concepts, such as regional editions and high value products.

He also highlighted the creation of a specialized network with no global equivalent, dedicated to offering “the perfect cigar for the perfect moment,” which currently has 148 Habano houses, more than 1,000 specialists and more than 2,100 Habano Points worldwide.

Related Posts

Archive photo of Mariela Castro Espín, director of the Cuban National Center for Sex Education (CENESEX), during the 2018 Cuban Days against Homophobia and Transphobia. Photo: Otmaro Rodríguez/Archive.

Mariela Castro: “We cannot be naive in the face of fundamentalisms”

May 16, 2022
Havana buildings

The Bible and politics

May 15, 2022
cuban flag and cuban soldiers. Soviet poster

The Soviets in Cuba (II)

May 14, 2022
Photo: YouTube.

Havana: gas supply enterprise confirms there have been no leaks in its production plants

May 13, 2022

On the possibility of accessing the U.S. market, the company’s co-president, Luis Sánchez Harguindey, said Habanos has been working in that direction for when the conditions arise. In addition, he regretted the decline of U.S. visitors to Cuba due to the Trump administration’s measures, but he minimized possible effects on sales for this reason on the island, a market that ranks fifth today for the company.

He also ruled out possible actions against the company as a result of the activation of Title III of the Helms-Burton Act, which allows U.S. citizens to sue companies that benefit from properties nationalized on the island after the triumph of the 1959 Revolution.

Luis Sánchez Harguindey, co-president of Habanos S.A., speaks with the press at the Meliá Cohiba Hotel in Havana, on September 13, 2019. Photo: Otmaro Rodríguez.

“We are aware of other foreign companies that are in Cuba and that have been subject to lawsuits, but in our case, no. The truth is that we are calm and don’t foresee any action against us,” Sánchez Harguindey told EFE news agency.

The executive explained that they have no record of possible lawsuits for any of the plantations―mainly in the area of ​​Vueltabajo, in Pinar del Río―where tobacco is harvested, nor of the real estate or land where the factories in which the famous Cuban cigars are made are located.

“We are focused on our business and unconcerned about an eventual situation with Title III,” said the Spanish executive.

Founded in 1994 to enhance the marketing of the worldwide-praised Cuban cigars, Habanos S.A. is celebrating its 25 years with stability in its traditional markets and growth in emerging markets.

In 2018 the first five markets of its renowned cigars were Spain, China, France, Germany and Cuba, while at the regional level Europe accounted for 53% of sales, above the Americas and Asia Pacific and Africa and the Middle East, where the rest of the quotas were distributed.

Habanos S.A. company executives smoke Cuban cigars at the Meliá Cohiba Hotel in Havana, on September 13, 2019. From left to right: Ernesto González, Director of Marketing Operations; Inocente Núñez, Co-President; José María López Inchaurbe, Vice President of Development; and Luis Sánchez Harguindey, Co-President. Photo: Otmaro Rodríguez.

Authors

OnCuba Staff, OnCuba editorial staff
Tags: Cuban cigarsHabanos S.A
Previous Post

Cuba “reorganizes” transportation in face of energy crisis

Next Post

Cuban universities readjust teaching schedules due to energy crisis

OnCuba Staff

OnCuba Staff

OnCuba Staff

OnCuba Staff

Next Post
University of Havana. Photo: Cuban News Agency.

Cuban universities readjust teaching schedules due to energy crisis

Cuban Arlen López (r) started off at a good pace at the Ekaterinburg World Boxing Championship. Photo: Christian Ugarte / EFE.

Cuba debuts and sweeps at World Boxing Championship

Photo: Kaloian

Where are we going?

Leave a Reply Cancel reply

The conversation here is moderated according to OnCuba News discussion guidelines. Please read the Comment Policy before joining the discussion.

Your email address will not be published. Required fields are marked *

ADVERTISEMENT

Most Read

  • cuban flag and cuban soldiers. Soviet poster

    The Soviets in Cuba (II)

    8 shares
    Share 3 Tweet 2
  • It’s not my fault! The anguish and triumphs of Cuban music in Miami in the 1990s

    56 shares
    Share 42 Tweet 6
  • Biden finally cracks the door open to Cuba

    17 shares
    Share 7 Tweet 4
  • Cuban stars in Miami

    32 shares
    Share 13 Tweet 8
  • Cuba’s position on war in Ukraine: between political realism and international law

    128 shares
    Share 51 Tweet 32

Most Commented

  • The PCR test is applied at José Martí airport to travelers arriving in Cuba. The operation took between 30 and 35 seconds on average for each person seen to. Photo: Luis Carlos Gongora/Facebook/Archive.

    Cuba will charge people who travel abroad for PCR tests, at least if the country to which they are going “requires it.”

    9 shares
    Share 4 Tweet 2
  • Cuba’s position on war in Ukraine: between political realism and international law

    128 shares
    Share 51 Tweet 32
  • The “dry rice” formula

    8 shares
    Share 3 Tweet 2
  • The documentary people, between Washington and Havana

    5 shares
    Share 2 Tweet 1
  • About us
  • Work with OnCuba
  • Terms of use
  • Privacy Policy
  • Moderation policy for comments
  • Contact us
  • Advertisement offers

OnCuba and the OnCuba logo are registered® trademarks of Fuego Enterprises, Inc., its subsidiaries or divisions.
OnCuba © by Fuego Enterprises, Inc. All Rights Reserved.

No Result
View All Result
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors

OnCuba and the OnCuba logo are registered® trademarks of Fuego Enterprises, Inc., its subsidiaries or divisions.
OnCuba © by Fuego Enterprises, Inc. All Rights Reserved.

Go to mobile version