ES / EN
- July 5, 2025 -
No Result
View All Result
OnCubaNews
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors
OnCubaNews
ES / EN
Home Cuba

New Havana Club rum launched

It’s called Havana Club Profundo, a Super Premium aged white rum.

by
  • OnCuba Staff
    OnCuba Staff
May 27, 2021
in Cuba
0
Launch in the Cuban capital of the Havana Club Profundo. Photo: Agencia Cubana de Prensa.

Launch in the Cuban capital of the Havana Club Profundo. Photo: Agencia Cubana de Prensa.

A note from the Agencia Cubana de Noticias (ACN) news agency reported that the Havana Club International S.A. firm presented a new product in Havana this Wednesday: Havana Club Profundo, a Super Premium aged white rum.

Christian Barré, director of Havana Club International S.A. reported at a press conference that this rum has come to transform the category of white rums and that it is a very different offer considering its flavor and quality.

According to Juan Carlos González Delgado, First Cuban Rum Master and creator of Havana Club Profundo, this rum breaks with manufacturing schemes and innovates in the concepts of technologies within white rums because it is a combination of aging products.

Santa Cruz del Norte distillery. Photo: Radio Jaruco.

According to its manufacturers, it has a well-balanced intense aroma that sets it apart from the norm for carte blanche rums. Its sugar content is very low, although the origin of the sugar cane can be identified with fruity aromas balanced with notes of wood due to aging.

Ahmed González, Cuba’s sales and marketing director, said that it will be marketed starting this Thursday, and initially only in Cuba, in stores in national currency and in freely convertible currency for a value of 227 CUP, and in hotel gastronomy and extra-hotel facilities.

The new product is packaged in the iconic Havana Club 7 years bottle in its transparent version. In the presentation the color blue predominates, a reference to the Santa Cruz del Norte distillery.

Related Posts

Headquarters of the Matanzas People’s Court, where the trial was held. Photo: Matanzas People’s Court/Facebook.

Prosecutor’s Office requests up to 9 years in prison for synthetic drug trafficking in Matanzas

June 30, 2025
Photo: Kaloian.

Private sector and tourism in Cuba. Why not?

June 26, 2025
Morro Castle

Morro Castle, the light that guards the bay

June 22, 2025
xr:d:DAFlLH53xAU:282,j:1521492641457684093,t:23090415

Government authorizes representation in Cuba of five more foreign companies, one from the U.S.

June 21, 2025

In the fiscal year ending June 2020, Havana Club sold more than 4.4 million cases of rum. Of these, 1.7 million were sold in Cuba.

  • OnCuba Staff
    OnCuba Staff
Tags: cuban rumHavana Clubinnovation in Cuba
Previous Post

China to donate 5,000 solar panels to Cuba

Next Post

Coronavirus data yesterday in Cuba registers more than 1,000 infections and nine deaths

OnCuba Staff

OnCuba Staff

Next Post
Photo: Otmaro Rodríguez.

Coronavirus data yesterday in Cuba registers more than 1,000 infections and nine deaths

A nurse vaccinates a worker from the vector campaign against COVID-19 with the Soberana 02 vaccine candidate, as part of an intervention study underway in Havana. Photo: Adalberto Roque/AFP/POOL.

Cuba develops its own digital COVID vaccination passport

Arrival of the Cuban team at Miami International Airport. Photo: Joan Carlos González/Por la Goma.

Cuba baseball team is finally in Florida

Leave a Reply Cancel reply

The conversation here is moderated according to OnCuba News discussion guidelines. Please read the Comment Policy before joining the discussion.

Your email address will not be published. Required fields are marked *

Most Read

  • Flags of Cuba and the United States, seen in perspective in Havana. Photo: Otmaro Rodríguez.

    Trump reinstates hard-line Cuba embargo as Havana condemns US measure as “criminal”

    17 shares
    Share 7 Tweet 4
  • CIA documents revealing attempts to assassinate Fidel and Raúl Castro declassified

    48 shares
    Share 19 Tweet 12
  • The Enchanted Shrimp of the Cuban Dance

    3057 shares
    Share 1223 Tweet 764
  • A sanctuary for jazz in Cuba: César López’s dream

    8 shares
    Share 3 Tweet 2
  • A visit to what we were

    8 shares
    Share 3 Tweet 2

Most Commented

  • Photo: Kaloian.

    Private sector and tourism in Cuba. Why not?

    10 shares
    Share 4 Tweet 3
  • About us
  • Work with OnCuba
  • Terms of use
  • Privacy Policy
  • Moderation policy for comments
  • Contact us
  • Advertisement offers

OnCuba and the OnCuba logo are registered® trademarks of Fuego Enterprises, Inc., its subsidiaries or divisions.
OnCuba © by Fuego Enterprises, Inc. All Rights Reserved.

No Result
View All Result
  • World
  • Cuba
  • Cuba-USA
  • Opinion
    • Columns
    • Infographic
  • Culture
    • Billboard
  • Sports
  • Styles / Trends
  • Media
  • Special
  • Cuban Flavors

OnCuba and the OnCuba logo are registered® trademarks of Fuego Enterprises, Inc., its subsidiaries or divisions.
OnCuba © by Fuego Enterprises, Inc. All Rights Reserved.

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}