American executives in Cuba: Outlining the business plan
What are the opportunities for Americans to invest in Cuba? In what sectors of the economy could they get involved? A group of senior executives from the U.S. travelled to Cuba to find the answers to those questions. “Mission Knowledge,” as it is called, was organized by Knowledge@Wharton – the online business analysis journal of the Wharton School of the University of Pennsylvania – and Momentum, in collaboration with OnCuba. “This trip is an opportunity to come out of the dark and engage in a more open exploration,” said Gustavo Arnavat, one of the representatives of The Wharton School’s Knowledge@Wharton. At a press conference, some of the nearly 30 executives said that it will still take a while before any agreements can be signed, something that according to them will largely depend on regulations in both countries. Boris Hirmas, CEO of Tres mares and SouthAm Freeze Dry, said that to succeed in any business initiative, whether in Cuba or anywhere else in the world, it’s necessary to have as much information as possible about the conditions for a given initiative to be developed. “If there’s something we’ve learned this week is that we need more information,” he said, “and we...