The Vale 3 program has come to decorate the sober Cuban television. Unintentionally, its proposal has become one of the major attractions of the nation’s television billboard peeling off the timbered offers from the Cuban Institute of Radio and Television (ICRT).
In order to disseminate the international basketball events, the two-hour Vale 3 show is expected every Sunday at six o’clock in the afternoon in the Tele Rebelde TV channel.
With a simple script based on foreign baskets but we all know that its main seductive attraction is the spectacle of the National Basketball Association (NBA) which has been imposed on the audience without a minimum of effort, only with the tacit force its image.
Since its screen debut, out of all emissions only three-almost a clear allusion to its name, have been dedicated to basketball outside the borders of the United States. Legitimizing what years ago was an insolent denial, what was once a dream.
Cubans can appreciate the surrealism of the NBA. It is an accumulation of moments of astonishment, the most unprecedented sequence of extravagant plays ever seen on a court.
Clearly, the program has meant a striking contrast to the rest of television programming dedicated to the sport.
Just by showing the “plays of the week” of US basketball and delayed transmission of any of the recent games in the NBA are enough to attract an audience that was craving for high class basketball.
The idols were only known by their respective names-at-once, and show their faces through the Cuban television screens every Sunday with their skirmishes with power to attack the basket or have an execrable block.
The “Incredibles” as they would call the NBA players, never fail to fascinate some fans who for years were intimidated and sleepy with the Cuban National Superior Basketball League (LSB). How will the few followers of the LSB react next season after digesting such a package?