AUGE: Molding the Dreams of Others
They are four friends. They used to spend time dreaming during their gatherings and placing on the table the skills each one of them could contribute to a common enterprise. An economist with a master in Business Administration, a graphic designer, a communicator and a biologist with a master’s degree in International Relations and qualified in Foreign Trade; all of them young, all of them wanting to change together with Cuba. They wanted to try themselves out as agents of their own business in a country where there are already more than half a million private workers and thousands of private enterprises. That’s how AUGE was born in October 2014. After almost two years they proudly present themselves with a portfolio of more than 20 clients who have decided to place their trust in them to receive business advice. The venture began with a four-month research for a first diagnosis of 128 private businesses in Havana. Between the four they went to businesses in Plaza, Playa and Old Havana and devoted themselves to making “spy client” or “secret client” visits, a research technique adapted to Cuba’s conditions. “We wanted to avoid being taken for inspectors, for example. We passed ourselves...
























