MSK, a private enterprise for Cuban music
The catalog of MSK, an undertaking dedicated to the promotion of Cuban music in the digital sphere, includes from son musician Manolito Simonet to the Cimafunk phenomenon, from jazzman Alejandro Falcón to the Conga de Los Hoyos, from singer-songwriter Luis Franco to the Golpe Seko rappers. When it began just six months ago it had only three names in its catalog; today it has around 40. And not only from Havana; also from Matanzas, Villa Clara, Santiago de Cuba, Pinar del Río. And even from outside the island. "The goal is to promote good Cuban music, wherever it comes from and regardless of the genre," explains to OnCuba Gilberto Grave de Peralta, a computer scientist and project director, who, along with his wife, the designer and musician Mirsa Martínez, had a previous experience in artistic marketing with the now extinct Habana2Go magazine. MSK was born with this and other antecedents, but with a more comprehensive and ambitious idea; an enterprise for which they had been preparing more than half a year until its launch last December 13. MSK logo. It hasn’t been an easy road, but it’s very comforting, according to its members, only six and coming from diverse professional...


























