French perfumes in new spaces in Cuba
Renovated perfume stores will be selling perfumes such as Christian Dior, Kenzo, Fendi, Givenchy, Hermès and Swarovski in Cuba. The French company Saint Rémy Trading S.A., in charge of representing these brands in Cuba, is carrying out a restoration process for some important specialized boutiques, in accordance with national commercial chains. This process, which will begin with Aqua Viva, located in the Central Park Hotel, and recently in the perfume store La Fragancia in the Palacio de la Artesanía, is the result of an international trend in this sector which allows buyers to interact with the articles they would potentially buy. In this regard, salesclerk and specialist Sussel Ferran Pantoja stated: “The current strategy of the company is addressed to remodeling and redecorating perfume shops in order to join modern commercialization trends for this kind of goods. Nowadays, perfume stores in the world allow consumers to get to the project and interact with it, to check their format, amount, prices, and even to know its components in order to be able to choose better the scent of their preference, whether with a wood, floral or fruit essence”. According to the representative, this intervention by Saint Rémy Trading S.A. allows customers...