Designing a country
Just in the middle of 2015, a week after the start of summer in the country ONDI turns 35 years old, an entity 'guilty' of design solutions that affect the functionality of some Cuban brands. Its acronym, which sounds like echo, like a wave, refers to the name of National Design Bureau under the Ministry of Industries and that seeks to promote what many had written off the avalanche of Soviet patterns: the attention to detail, finding a creative realization that evokes welfare. Considering the value self-employed give to visuals and the urgent need for state schools also assume the importance of this branch of art in all its forms, OnCuba spoke with Carmen Gómez MSc Pozo, director of Department of image and promotion of the company. The news about the creation of the Registry of Cuban Designers placed the ONDI within the media discourse of late last year, but very few people actually know what you do. Can you explain a little? The ONDI was founded in July 1980, but as part of the state structure have had different locations. Now our role is to monitor, organize and somehow regulate the activity of design in the country, including promotion,...